Week 1
to create or produce (something useful) for the first time
invent
something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings
art
to cause (someone) to believe or accept
to put out money in order to gain profit
invest
What is bandwagon?
attempts to convince the audience that buying something will make them part of the group
something invented: such as a useful new device or process
invention
a way of displaying objects or pictures in a store, museum, etc.
showcase
a short statement of the main points
summary
the official legal right to make or sell an invention for a particular number of years
patent
What is name-calling?
Name-calling is where one business tells the audience all of the bad things another business is doing.
to make major changes or improvements to (something) or to present (something) in a different or new way
reinvent
the reason why something is done or used : the aim or intention of something
purpose
something like a picture, map or chart that shows or explains information in the text
graphic source
one of the equal parts that the ownership of a company is divided into, and that can be bought by members of the public
shares
What is fear?
presents a horrible circumstance and how to avoid it
having or showing an ability to make new things or think of new ideas
creative
something that you imagine : a picture that you see in your mind
vision
to act on (someone or something) and cause a change
affect
the money that you make after paying the costs involved
profit
Uses things like numbers, statistics, doctors, or scientists to show how great a product is.
to think of or create (something that is not real) in your mind
imagine
to picture (something) in your mind
envision
a change that results when something happens : an event is produced by a cause
effect
an agreement between organizations, people, etc. to work together
partnership
What is urgency?
Tries to convince the consumer that they should buy something using words like: now, today only, limited amount, etc.