What is the overall reason that marketing strategies
are designed and implemented?
100
B. Advertising
What marketing career involves catching customers'
attention, informing them of products and persuading
them to buy?
100
A. Product
Dennis has a great idea for a new type of tennis ball
that, if produced, would be better than any ball
currently on the market. He pitches his idea to a
few investors. Which of the four Ps should these
investors consider first?
100
A. Offer products that consumers want to buy
What does applying the customer-orientation
element of the marketing concept enable the
business to do?
100
B. service
Booking hotel rooms for vacationers is an example
of __________ marketing.
200
A. Marketing information
What does a business need in order to understand
why a product that has been a strong seller for a long
time is now losing popularity?
200
A. Product
Manny has a new idea for a new cleanser that would
decrease the time in cleaning tiled floors. He thinks
this product would be better than any cleanser
currently on the market. Which of the four Ps should
these investors consider first?
200
C. Customers' product preferences
What type of marketing data can a business obtain
by reviewing its inventory reports and customers'
invoices?
200
C. Handling complaints
What type of duties do customer-service
professionals often perform?
200
D. Quarterly inventory status
What type of internal report would indicate to a
business that sales for a specific product have
dramatically dropped over the past three months?
300
B. Promotion
What is the marketing function that provides
information to consumers that will assist them in
making a decision to purchase a good or service
300
C. By demographics
A business determines that it can increase its market
share 12 percent by promoting its goods and services
to Hispanic females who are 18 to 34 years old. How
is the business segmenting the market?
300
B. Product/Service management
Paul's plant food is losing its popularity among his
customer base. What marketing function would
come up with the improved product?
300
A. Tactic
To promote its summer menu, Danielle's Cafe plans
to e-mail a $5.00-off coupon to its regular customers
next Tuesday. The coupon will be valid from June 1
through June 15. What does use of the coupon
represent?
300
D. Marketing research
What marketing career involves determining why
customers do what they do?
400
A. Tactic
Highway 1 Restaurant allows customers the
opportunity to enter drawings in order to win a
birthday cake. Customers register by providing their
contact information on a card. What does entering
the drawings represent?
400
D. To sell goods and services
What is one reason why an employee might write a
business letter?
400
A. Popular products
By monitoring its sales and its customers' buying
habits, what is a business often able to identify?
400
B. Product/Service management
After the popularity of a product dropped, the
business needed a new product to promote that
would help to improve its image. Which marketing
function would come up with the new product?
400
C. Improved the quality of life
By increasing awareness of the need for
environmental controls, what has marketing done?
500
C. Contacting customers
What does the selling function involve that makes it
so important?
500
D. Communication
What is at the center of all marketing activities?
500
C. Setting aside funds to research what customers
want
According to the marketing concept, which option
shows company commitment?
500
A. Geographic
Which market segment do customers in cold
climates who need snow shovels and snow blowers
represent?
500
A. Popular products
XYZ Company noticed that the sales of iPads in blue
have increased in sales. What can be the business
determine about the iPads?