A sport/event organization that wants to obtain
information about the population in a certain
geographic location might use
What is government sources
100
What internal records do many businesses monitor
in order to obtain useful marketing information?
What is Sales reports
100
Which of the following sources is the most
appropriate for obtaining primary marketing
information about fans' opinions about a rock band's
new album:
What is concert attendees
100
Why is it important to think ahead about how you
will monitor your project?
What is To make sure the project's quality doesn't suffer
200
To learn about its target market's needs and wants, a
professional soccer league should obtain information
from its fans
What is in a proactive and systematic manner
200
Which of the following might a sport/event
organization search to obtain marketing information
What is internet
200
Which of the following internal records might a
business use to analyze information regarding
customer satisfaction levels:
What is comment cards
200
One way for the WSC Swim and Racquet Club to
obtain primary information about the quality of its
facilities and the level of its services is by
What is surveying club members
200
A basketball team wins a postseason playoff game
and proceeds to play another team for the regional
championship. In what type of tournament is the
basketball team participating?
What is Multistage
300
Sporting-goods businesses often gather marketing
information to
What is identify trends
300
A professional soccer league is considering an
expansion team in a certain city. What is the best
online secondary source to obtain current
demographic information about the location?
What is government census
300
What type of competitor information is important for
sport/event organizations to maintain in a database?
What is price lists
300
What should a business anticipate when developing
a project plan?
What is change
300
Why do event organizers develop production
schedules?
What is To outline all of the activities needed to prepare
for the event
400
To know what websites and advertisements visitors
see, sports and event e-marketers would check
What is clickstream data
400
What type of marketing information might a business
obtain by monitoring sales invoices?
What is customer profiles
400
What type of competitor information is important for
sport/event organizations to maintain in a database?
What is price lists
400
Which of the following is a true statement about
project planning:
What is With a project plan, you can mentally walk
through your project from start to finish
400
What is one way that sport/event marketers use
marketing information?
What is To develop new products
500
Which of the following is a secondary source of
sport/event information
What is demographic reports
500
Which of the following is a reason why businesses
should regularly monitor their internal records that
contain marketing information:
What is To analyze product performance
500
A database of competitor information often contains
information about the competitor's
What is advertising media
500
Why is it important to define your project precisely
What is So you can achieve your objectives
500
Having appropriate data helps sport/event
marketers to set goals that are