VW History
After Sales Ad Program
Google/Media Channels
Dealer Digital
Cara's Favorite Things
100

What year was VW established?

1937

100

What is the URL for the After Sales Ad Program?

100

Where do paid ads appear on the search engine results page?

Top of the page

100

What is a VDC

Volkswagen Digital Consultant

100

Cara's favorite vehicle is VW's current crossover option

Tiguan

200

VW wanted to create the "people's car". What model was developed? 

Beetle

200

What is the highest level enrollment package available?

$799 + $399

200

What is Google's paid ad management tool called?

Google AdWords

200

Say this three times and this person will appear

Beetlejuice

300

In which 1969 film did VW make its first major motion picture debut

Herbie the Love Bug

300

How is the order of dealers listed on the grouped page determined?

By proximity to the search

300

What are non-paid links on the search engine results page called?

Organic

300

Volkswagen's signature color is also Cara's favorite

Blue

400

Volkswagen is the largest car maker in the world, after what brand?

Toyota

400

How long are calls stored in the reporting console?

5 months

400

What are image and banner ads that appear on the side or bottom of a web page?

Display ads

400

Tacombi is a New York food truck serving Cara's favorite food out of a converted VW bus. What is the food?

Tacos

500

The first year of US VW sales in 1949, how many vehicles were sold?

2

500

How is an upgrade recommendation determined?

Based on previous performance, traffic in the area, and dealer density

500

What are the 3 determining factors for an ads Quality Score?

Clickthrough rate, ad relevance, and landing page experience

500

This animal was featured in a video advertisement for the VW Tiguan in 2014. This animal is Cara's favorite, but watch out, it may bite.

Cats