Definitions
limits a person to seeing an object only in the way in which it is traditionally used
Functional Fixedness
The authors of Article 1
Tony McCaffrey and Jim Pearson
At its most basic, problem-solving consists of what two connected activities
Framing a goal and combining resources to accomplish it
From article 1, what was suggested to be put into football helmets to repeal and decelerate them before colliding
Magents
The way a goal is phrased that often narrows people's thinking
Goal Fixedness
This company disrupted Gillette by offering cheaper razors through a subscription model and a better customer experience
Dollar Shave Club
* Starts cheap and low quality
* Takes time to improve
* Incumbents ignore it at first
These are all examples of ___ _______
Old Disruption
* Consumers are buying expensive items online
* Everything can be a subscription service
* Extra capacity is now valuable
These describe ___ _____ _____ ______
How customer behavior changed
A nod to the concept of swarm intelligence
Brainswarming
Came up with the famous brain teaser where he gave the subject a candle, a box of thumbtacks, and a book of matches, and asked them to find a way to affix the candle to the wall so that when it was lit, wax would not drip onto the floor
Karl Dunker
* A new competitor enters with a product that is cheaper and more convenient, but it is worse in proformace
* Incumbents ignore it because it doesn't appeal to their best customers
* Over time, the disruptor improves and is able to steal the market
These all describe the ______ ______ __ ________
Classical theory of disruption
For Intel vs ARM computer chips, Intel foucused on ____/_____
Power/Speed
A systematic way to change the way an object is described to avoid unintentionally narrowing people's conception of it, opening them to more ideas for its use
Generic parts technique
This company disrupted the mattress industry by letting customers buy online with very low risk benefits
Casper
* Starts just as good as the leaders
* Wins through digital convenience and lower friction
* Grows extremely fast with direct to consumer style and technology
These are all examples of ___ _______
New disruption
For Intel vs ARM computer chips, ARM foucused on ________
Effciency
When handed a product and asked to create a new design or variation on it, people tend to fixate on the features of the current design
Design Fixation
Came up with the idea to make each helmet magnetic with the same pole, so that the two helmets would repel each other when in close proximity
Jim Pearson
Give me two of the four listed benefits of initial silence when it comes to brainstorming in a smarter way
1. The talkative few cannot dominate the session
2. People can work in parallel, so ideas are generated faster
3. Top-down thinkers can work side by side with bottom up thinkers
4. Fear of judgment from the boss or colleagues is reduced
From article 1, it was suggested that the passengers of the Titanic used what to save themselves from drowning
The iceberg