Platforms
This platform is the most popular among US adults.
Youtube
On many platforms this simple metric counts every time someone plays your video.
Views
This is the name of Wayne State University's school-wide campaign.
Warrior Strong
This trend had users list out 5 stressful or annoying characteristics in their niche, job, or everyday life.
Top 5 Horror Movies
Nine-in-ten teens cite this as their top reason for using TikTok, Instagram, and Snapchat
Entertainment
This number of seconds was the maximum time for a Vine.
6 seconds
This metric describes how many unique users viewed your video.
Reach
This feature on video editing apps allows you to separate a clip into different parts.
The split feature.
The dancers in the 2026 Super Bowl performance drew attention for these unique costumes.
Plant/Tree Costume
Federal agencies are becoming increasingly popular on this app.
X
Facebook was originally created for this New England university.
Harvard University
Instead of a carefully posed photo, users will share unedited, everyday moments from their week, which is known by this term.
Photo Dump
This green character sipping a hot cup of tea is the universal visual shorthand for "but that's none of my business.
Kermit the Frog
Eight-in-ten adults ages 18 to 29 say they use this popular platform.
Instagram.
This 2011 microblogging platform was famous for text posts, fandom culture, and aesthetic photo sets.
Tumblr
Besides likes and comments, this engagement metric helps measure virality.
Shares/Reposts
This interview style involves walking up to people in public to ask them a question
Man on the street interviews
During COVID-19, a trend using the name "Carol Baskin" from Tiger King became popular when fused with this song.
Savage by Megan Thee Stallion
Among teens, this platform has the highest rates of direct messaging and posting compared to other platforms.
Snapchat
This international platform became very popular as an alternative to TikTok during the TikTok ban.
Red Note
For short-form video, this metric measures the percentage of viewers who watch a video all the way to the end without scrolling away.
Completion Rate
This term is used to describe capturing environmental or behind the scenes footage.
B-Roll
This hit show is the origin of the meme "I'm a mommy." "Mamacita?"
Love Island
6% of adults aged 18-29 use this platform, one of the least compared to other platforms.
Bluesky