Easy
What format, other than video, can a web interstitial be?
Display
These two device categories support web interstitial:
Desktop / Mobile
Display web interstitials will ___ ___ after 15 seconds.
Automatically close
A boutique’s display interstitial is quoted at $20 CPM. What needs fixing?
Change the rate to $15 CPM.
A restaurant wants its interstitial on the KLFY homepage. What should you explain?
Content is only eligible to pop-up during page transitions, not on the home page.
The video in a web interstitial should be less than ___ ___.
15 seconds
The web interstitial comes up in the ___ of the screen.
Middle
The cost for Display Interstitials is a $__ CPM.
15 dollar
A jewelry store’s video interstitial proposal is quoted at $15 CPM. What needs fixing?
Change the rate to $20 CPM.
A video’s offer is spoken aloud but never shown on screen. What is the best improvement?
Add on-screen messaging because video autoplays muted.
What button lets the viewer exit the ad early?
"Close / X" button
Video auto-plays but is ___.
Muted
The cost for Video Interstitials is a $__ CPM.
20 dollar
A dealership submits a 30-second video. What should you request?
A video less than 15 seconds.
A proposal says audience and geographic targeting are unavailable. What needs fixing?
Explain that both are supported.