Email Newsletters
3 Types of Email Products
What is: Email Newsletters, Dedicated Spends and eBlasts
2 formats of events TA offers
What is: Live and On-demand
How many Fast and Furious movies have they made so far?
What is: 10
What are the 2 Display Product Groups we learned about?
What is: Display and Custom Rich Media
What does CTR mean?
What is: Click Through Rate
What happens when a client ops in for a Logo Sponsorship on a newsletter?
What is their logo appears on the newsletter for a set time frame
This type of event is in an on-demand format and is short to provide practical/useful information in the time it takes to drink a coffee
What is: 10 Minute Takes
Which singer holds the record for most Grammy Nominations?
What is: Beyoncé with 88 nominations
Standard Display and High Impact Display are apart of which product group?
What is: Display Product Group
What does secret sauce mean?
What is: the elements that make our product the best / stand out
Which of the following is sent to the lead gen audience? Newsletter Sponsorships, Dedicated Sends or eBlasts?
What is eBlasts. Newsletter Sponsorships and Dedicated Sends are sent to the Newsletter Audience
This event is live and is good for specific topic education in multimedia formats. Speakers communicate with TA audience in real time.
What is: Webinars
Who holds the record for winning the most Oscars?
Who is: Walt Disney with 22 Oscars
Which Custom Rich Media Product is the best performing for TA?
What is: Skybox - highest impact/visibility taking over the top 3rd of TR. Includes Customizable premium video branding experience.
What is: Unique Selling Points
2 filters offered for Newlsetters?
What is: Topic and Geography
This event type can be live or on demand and allows a deeper dive into professionals trend topic conversation. This event is moderated by TA.
What is: Fireside Chats
How many films has Taylor Swift acted in?
What is: 5 (Valentine's Day, The Lorax, The Giver, Amsterdam, and ... Cats)
Does Standard Display or High Impact Display include better click through rates?
What is: High Impact Display
What Is: an ad that includes advanced features like video, audio, or other elements to encourage viewer interaction with content
Diifference between Dedicated Sends and News Letters?
What is: dedicated send use the newsletter audience to send their own content while newsletters are created and controlled by us.
What do we, as TAs, guarantee a client when it comes to an event?
What is: Registrations to the event
What movie won the first ever Oscar for Best Animated Film?
What is: Even Pacing (evenly distributed results as possible), Frontloaded Pacing (try to deliver a large amount up front - usually 25% of whole campaign), Immediate/ASAP Pacing (delivering as much as possible right out the gate)
What does Technographic & Psychographic Targeting mean?
What is: Technographic means target companies using specific software/services across multiple devices and platforms. Psychographic means target in marketing companies who are actively researching specific solutions and target audiences based on previous behaviors.