Marketing models
Strength, weaknesses, opportunities and threats
SWOT
"Value from the outside"
Extrinsic value
Trading between firms
B2B
Price, Place, Product, Promotion
Marketing mix
"Value from the inside"
Intrinsic value
Selling individual products to individual buyers,
-B2C
Market penetration, product development, market development, diversification.
Ansoff´s Growth Matrix
Unplanned decision to buy
-Impulse buying
Believers, strivers, makers
-Survivors (VALS)
Awareness, interest, desire, action.
AIDA-model
The process involved in creating a unique name and image for a product in the consumers' mind
Branding
Thinkers, achievers, experiencers.
-Innovators (VALS)
Bonnie's favorite animal
Horse