SE-Oh My
The acronym SEO stands for this...
Search Engine Optimization
True or false, social media can help potential customers find you with their online searches?
True
The type of marketing the includes creating & sharing engaging material.
Content marketing
The acronym PPC stands for this...
Pay Per Click
It's the type of web page that is designed for converting a visitor.
The type of SEO for businesses with a physical location, serving a specific geographic area.
Local SEO
It's the word that Google uses to describe "expertise of sources".
Authority
It's the first-stage of the digital marketing funnel.
Awareness
Name one other channel, other than search, where Google offers paid ads.
Any of: YouTube, Display, Discover, Gmail, or Maps
Opt-in email campaigns rely on this relationship with subscribers.
Familiarity / Comfort
Backlinks are an example of on-page or off-page SEO?
Off-Page
Words or phrases that should be optimized according to the intent of potential customer searches.
Keywords
A person who can affect the purchasing decisions of others due to their authority or relationship with their audience.
Influencer
It's the "R" word that Google lists as a determining factor for Quality Score ratings.
Relevance
Name one example of a landing page we looked at in class.
Any of: Volvo, Expedia, Curology (dark spots), LingsCars
Which aspect of a website affects SEO more: speed or color choices?
Speed
Name any of the ligth blue orbiting planets on the Prof's juvenile diagram of the Search Solar System.
Any of: News sites, distribution partners, social, ppc, seo, landing pages, blogs, email.
When looking to increase the customer's perceived value, you can decrease costs or increase this.
Benefits
The name of the testing strategy when you run two different but similar versions of the same ad to test effectiveness.
A/B Testing
When designing a landing page, this element type must be clearly visible in order to help drive conversion.
Any of: Call-to-action, button, link.
The type of SEO that involves optimizing the elements on your website itself.
On-Page
After a customer has "converted" on a website, what is the next phase of funnel we want them to enter?
Loyalty
Ad Rank is determined by multiplying which two factors?
Max CPC & Quality Score
True or false, your homepage will be the most effective landing page.
False