Website Basics
This is the main entry page of a website.
Homepage
This means the number of visitors a website receives.
Website Traffic
This means buying and selling goods online.
E-Commerce
A store focuses on selling one unique flagship product. What model is this?
Single-Product Store
When customers repeatedly choose one brand over competitors, this is called what?
Customer Loyalty
This describes how a person feels when navigating a website.
User Experience (UX)
This helps a website appear higher in Google search results when customers search for related products or services.
SEO (Search Engine Optimization)
Nike sells shoes directly to individual customers through its website. What type of e-commerce is this?
B2C (Business to Consumer)
Customers pay regularly and receive products or services on a recurring basis. What model is this?
Subscription Service
Strategies businesses use to keep customers coming back are called what?
Customer Retention
This is a prompt that encourages users to take a specific action, such as “Shop Now.”
CTA
With this type of advertising, a business pays a fee each time someone clicks its ad.
PPC (Pay-Per-Click)
A manufacturer sells products in bulk to another company. What type of e-commerce is this?
B2B (Business to Business)
This part of an online store provides detailed descriptions and clear product images.
Product Pages
The total worth of a customer to a business over time is called what?
Customer Lifetime Value (CLV)
When a user buys a product or signs up for something the business wants, this has occurred.
Conversion
A food blogger promotes a local bakery’s cupcakes to their followers. What marketing strategy is this?
Influencer Marketing
One individual sells a used collectible directly to another individual through eBay. What type is this?
C2C (Consumer to Consumer)
This part of an online store holds selected items before the customer completes checkout.
Shopping Cart
Tailoring interactions based on an individual customer’s profile, preferences, or behavior is called what?
Personalization
This is the sequence that moves a visitor from the homepage through information and a CTA toward a target page and confirmation.
Conversion Pathway
A business creates helpful blog posts, videos, guides, regular social posts, and community engagement without paying for ads. What is this called?
Organic Marketing
Etsy connects buyers and sellers on one platform. What online store model is this?
Marketplace
This securely accepts customer payments online, with examples including Stripe and PayPal.
Payment Gateway
Starbucks uses stars that customers accumulate and redeem for free drinks and food. What loyalty strategy is this?
Loyalty Program