Copywriting
Customer Journey
SEO
Web Design
Grammar
100
Blogger John Saito calls this "Little bits of text that guide us through an experience."
Microcopy
100
This is the first step is a customer journey.
Awareness
100
What does SEO stand for?
Search Engine Optimization
100
What do UX and UI stand for?
User experience and user interface
100
Where would you put the comma in this sentence?
Unless we leave now we're going to be late.
After "now."
Unless we leave now, we're going to be late.
200
If a user can't tell what a webpage's purpose in a few seconds, it's breaking this copywriting rule.
5-second test.
(I'll also accept "5-second rule")
200
A call-to-action button might appear on these two steps of a customer journey
Decision and action
200
List 2 things that make a website rank higher on Google.
- Backlinks
- Keywords
- Social media shares
- Readability
200
List 3 ways 2 colors can contrast.
1) Light and dark hues.
2) Warm and cool hues.
3) Opposite on color wheel.
200
Which of the following words are conjunctions?
if, was, because, am, you, however
if, because, however
300
The three Cs of copywriting are: clear, compelling, and...?
Concise!
300
This step in a customer takes place after a person is already intrigued by the product. It builds the person's trust in your brand through testimonials, reviews, etc.
Decision
300
These types of keywords are more niche, meaning less people will search for them.
On the plus side, competition for these keywords are lower.
Long-tail keywords
300
THIS TERM includes interactive elements like screens, buttons, icons, and menus.
UI
300
Why is the semi-colon here incorrect?
Before exercising; I always stretch.
"Before exercising" is not a full sentence; it's a dependent clause.
The semi-colon should be a comma.
400
What is the purpose of the "bridge" in Before, After, Bridge style copy?
Explains how a product/service will solve the customer's problem.
400
What are the four main steps in a sales funnel/customer journey?
Awareness, interest, decision, action.
400
Why would Google's current leaders rather have you stay on the research results page than click on a website?
- Because they don't want you to leave Google.
- Because Google measures success based on # of daily search queries.
400
TikTok videos only really give users one UI option: swipe. This is because of a consumer psychology law that states: "the more options you have, the longer it takes for you to decide."
What is this law called?
Hick's Law
400
What 2 things make up a clause?
Subject and verb
500
What is the purpose of the "agitate" in Problem, Agitate, Solve style copy?
Get the customer riled up by showing them how much their life sucks without your product.
500
An infographic would be helpful at these 2 steps of a sales funnel/customer journey.
Awareness and interest.
500
These Google bots scan websites and webpages, looking for new information to index.
Webcrawlers or "spiders"
500
Some websites include a site navigation tool that lets customers see where they are in their check-out journeys. 
What is this UX feature called?
Breadcrumbs
500
What is the subject in this sentence.
If the debt isn't paid, we will break your kneecaps.
"We"
If the debt isn't paid, we will break your kneecaps.