Visuals
What is the point of visuals?
They are mood-setters for the website
What’s another term for title?
Masthead
Buttons that allow the use to interact with the website and participate
The “Call-to-Action” Button
What do colours do?
They evoke specific emotions
What is a banner?
A horizontal advertising panel that is often found towards the top of the website
Example of Urgency
1 example: ”Limited Time only!”
Give 2/3 examples of what photos aim to do?
1) Tell a story
2) Build credibility
3) Appeal to your emotions
What’s another word for a strap line?
Motto
True or False: Hyperlinks are only internal
False, Hyperlinks are also external
Is layout random? Why?
No, it’s designed to push you toward key information and actions.
What’s a pullquote?
One or two lines that grabs the attention of a reader
What are ethos, logos, and pathos
persuasive techniques
What is the effect on the audience?
It evokes an emotional response, shaping how you, as a user feel about the site’s message
What’s the point of a short paragraph summarising the entire article?
Generates interest in the article
What do personal pronouns do?
Address the reader and make the content seem more relatable or urgent