Campaign Metrics
How many link clicks did @BestBuy(aek8n) generate in February 2019 across all funding sources?
196,966
Clicks = 1,037
Impressions = 165,612
What is the CTR?
0.63%
Is the pacing on the most recent funding source on Popdust (Hello Fresh) a cause for concern?
No - performance advertisers don't adhere to typically pacing goals.
What conversion event did @GetHomeSprout set up tracking for?
New Registrations
How many purchases did @adidas (Ad Account: adidas - Mediacom LA) drive during their recent Basketball campaign in 2019?
212 purchases
Budget: $1,473.39
Link Clicks: 1,692
Impressions: 254,505
What is the CPLC?
$0.87 CPLC
For @TrunkClub's Q1/Q2 2019 funding source, what is the LCR of the highest performing tweet?
~0.38%
How many conversion events is @BestBuy (aek8n) tracking?
0
(The one tag they have set up is UNVERIFIED).
How big is @WSJ tailored audience call "WSJ Prospects & Formers Jan/Feb 2018"?
294K
Impressions = 221,465
Link Clicks = 405
Budget = $1,542.44
Purchases = 57
What is the CPA?
$27.06 CPA
Does @HiltonSuggests have a website card setup to promote travel to Los Angeles?
No.
Creatives>Cards tab.
What is @ItsFlo (487m0y) post-engagement and post-view attribution window for their conversion tags?
7 days for both
Which platform drove the most purchases for @Dyson last quarter (Q4'18) and what percent of the total purchases did it drive?
iOS
55% of total purchases
(333/611 = .545)
Budget = $1,630.26
Link Clicks = 3,748
Sign Ups =224
Impressions = 84,010
What is the conversion rate?
5.98%
How may tailored audiences does @LGUSAMobile (Ad Account: @LGUSAMobile - HS Ads) have?
40
If the client only wants to track clicks to their checkout button, which Twitter website tag would you recommend? (Universal or single event?)
Single Event
@MailChimp (18ce54i48id) is currently running six website clicks and conversion campaigns. Their average CPLC is above $3. Using go/benchmarking, does this feel high or low compared to their performance from Q1 of last year? What does this tell you about the campaign?
Their $3 CPLC is high according to go/benchmarking. Last year, they saw CPLC around $0.60-$0.90 for Q1'18. This either means something is drastically different from 2018 or, more likely, they are actually optimizing to conversions (and not just clicks).
What is the conversion rate and CPA for each client below? Which conversion rate might indicate a better quality of user?
Client A:
Budget = $6,312.70
Link Clicks = 250
Purchases = 219
Client B:
Budget = $4,153.88
Link Clicks = 17,485
Purchases = 177
Client A = 87.6% conversion rate with $28.82 CPA
Client B = 1.01% conversion rate with $23.47 CPA
Client A
What's the maximum amount of conversion events the universal website tag can support?
25