Metric Mayhem
KPI. One of these is critical to monitor for website performance.
What is a KEY PERFORMANCE INDICATOR?
Three pieces play into the prominence of search. Relevance. Popularity. And this key ingredient.
What is user bahvior?
A 301 and 302 are these kind of redirects respectively that send messages to search engines.
What is permanent and temporary?
It's important an audit identifies every one of THESE on a website?
What is a page (asset)?
Professor Buzzell grew up in this country from the time he was 12 to 18 and lived there again from 26-32 where both his kids were born.
What is Canada?
The conversion rate is calculated using THIS as a starting point in the funne.
What is CTR (Click Through Rate)?
Foxes have long tails but besides animals, long tails are key to any strategy because of this?
What is lower competition and cheaper to bid on?
When you hit a 404 page, THIS message is sent to a search engine.
What is deleted or unpublished. Moved.
If a webpage is left outdated, with bad information, broken links or WORSE - hacked. It becomes THIS to a company or organization.
What is a liability?
Professor Buzzell used to play hockey. He scored a handful of goals before retiring very early to officiate. He scored THIS many goals in his career best 1998-99 season with the Strathcona Warriors?
What is 11?
A conversion rate is done by dividing the number of transactions (purchase / leads) by the total number of THIS metric.
What is total traffic to the page?
attorney for car accident or car accident law firm are examples of one of two types of keyword searches?
What is transactional/commercial?
Crawling and Indexing use THIS bug (not an insect) to follow links and scan pages.
What is spider?
If level one is a homepage and level three is a unique page to do something or find something out? THIS is the second level most often.
What is a category or navigation?
Professor Buzzell studied THIS and found through his studies, there is a correlation between most, especially sports leagues, positive interest IN and FOR directly tied to this type of web activity.
What is a web search?
Four types of business models exist for websites. Ecommerce, lead generation, affiliate and THIS kind of site best known for NEWS.
What is publisher model?
More relevance is given to a second or third level page, thus one strategy is to do THIS kind of hierarchy within a click or two of the homepage.
What is a shallow or flat hierarchy?
The code put into track the attribution and clicks/measurement is known as this - NOM NOM NOM - taste good!
What is a cookie?
A common audit procedure is denoting the level of the page, if it has a title and putting in the URL, which stands for THIS.
What is a Uniform Resource Locator?
Professor Buzzell's wife has a site called neat-dough.com which redirects to neatdough.com using THIS redirect code.
What is a 301?
With universal analytics, you can measure the amount of times a user has engaged and attribute the total conversion value to the first-clicl, last-click or one of THESE more accurate attribution models.
What is linear, time decay or position-based?
Ecommerce sites are divided into THIS kind of page where then you can filter and find sub products or pages by tags.
What is a category?
A sitemap can delivered to a search engine via THIS kind of application programming interface. Not having one can be having you say FML when your search rankings are low!
What is XML? (Extensible Markup Language)
When doing an audit and information architecture review, it's critical to be inclusive for both ethical and legal reasons. THIS attribute is needed on images to ensure they are accessible to screen readers.
What is alt text?
Professor Buzzell's masters projects focused on search interest in Canada comparing THESE two subjects.
What is the CFL and NFL content?