Miscellaneous
This is how you know an Account in Salesforce is available for you to contact.
The account is owned by USA Recycling, Marketing Queue, not contacted in the past 30-days, or not in Salesforce?
The number of Trustpilot offices around the world.
7
These are the types of ecommerce businesses that we see a lot of success with.
Services and more emotional / experienced-based industries.
This is the recommended starting place to begin prospecting.
Trustpilot's current customers
This is the definition of a Call-to-Action, and an example of a common one.
An image, text, or combination that encourages the reader to perform an action and drive conversions. For example: Shopping Cart, Book It, Request Information, Get a Quote, etc.
This is how you stop TOFO emails from being sent.
Going to the contact and changing the open TOFO email task to Not Completed.
Q&C is short for this.
Quality & Compliance
This is the status of a Trustpilot profile page that is being used by a business for free.
Claimed.
We want this number of visitors to a prospects website every month. We can find this data from a variety of sites / extensions, and this is one of them.
~10,000, SimilarWeb, SpyFu, Alexa
This criteria needed is needed to qualify for Google Seller Ratings.
150 verified reviews submitted over the last 12 months, with a ranking of 3.5 stars or higher.
This is one of the common pain points you share with a prospect in the beginning of your cold call.
-negative reputation could be turning away potential customers
-noticed your reputation is not as visible as it could be on google
-noticed you have customer testimonials on your website
-noticed you have some reviews on your TP page and/or your Trustpilot reviews are showing up on the first page of google
-noticed your organic search results could be improved by displaying your reputation
-noticed you are investing in paid search but not qualifying for google seller ratings
Trustboxes allow customers to do this.
Customers display these widgets on their website to easily showcase their reviews.
This allows customers to easily generate content using their reviews and stock photos in the Trustpilot Dashboard.
Social Media Image Generator
These are the four things we look for when prospecting.
1 - Is it eCommerce, 2 - Does it pass the eye test?, 3 - Are they marketing their site, and 4 - Negative or no online reputation
Rich snippets, and who can code them into their website.
The stars that will appear in google organic results, and anyone.
This is the Trustbox we love the most.
The Carousel
These are the two roles that support customers throughout the onboarding and renewal process.
Integration Managers and Customer Success Managers
This is one of the case studies that we reviewed, and one key takeaway of how we helped that business.
-Thriftbooks:
• 125% increase in traffic
• 180% growth in revenue YOY
• Uses reviews to quickly identify and remedy customer service issues
-LensDirect:
Over 1,100 reviews and a 9.0 score
CTR went from 4.58 to 6.65, a 45% increase
-Rush49:
• 60% increase in click through rate for paid ads.
• 57% increase in conversion rate from PPC traffic
• 21% drop in cost per conversion
• 150% more conversions per 1000 search impressions
• 2.7% CTR after adding their Trustpilot rating to an email
This is how you would respond to the objection "send me an email".
Sure, I’m happy to send you an email but I don’t want to overwhelm you with information. What exactly are you looking for? [General overview, case study]. Great is it okay if I schedule time to call you back to get your thoughts on the email?
This is one of the popular shopping cart software partners we integrate with.
Magento, Shopify, BigCommerce, or WooCommerce, etc.
This is the recently unveiled Trustpilot brand value proposition.
We bring companies and consumers together to create ever-improving experiences.
It's AFS for short, and is used by customers do this.
Automatic Feedback Service and is how customers can automatically collect reviews when a purchase is made.
This is the Alexa ranking threshold for how we classify a prospect as a Strat (Strategic) Account.
Websites ranking in the top 100,000
TOFO is short for this, and is set up in Salesforce this way.
Top of Funnel Outreach, and it's set up on the contact, create a new task - TOFO Email 1. Due date - tomorrow/next business day. In the subject of the task, put the time zone.
These are the four buyer personas we target.
1- CEO/Owner/COO/C-Suite
2- CMO, VP of Marketing, Marketing Director, Growth
3- Digital Marketing Manager, eCommerce, SEM/SEO
4- Customer Experience