What Method TYPE is it?
Interviews
What is qualitative?
You compare two groups in a situation you set up
What is an experiment?
You do research to solve a practical problem
What is applied research?
The group you want to statistically generalize to
What is your population?
You want to know how many hours per week students in different majors study, with the goal of generalizing to all college students in those majors.
What is a survey?
Surveys
What is quantitative?
You sit down and talk to someone about their experiences
What is an interview?
Defining exactly what you want to study in research
What is conceptualization?
The group who will be respondents in your research study
What is your sample?
You want to deeply understand a social setting you are unfamiliar with.
What is ethnography?
Experiments
What is quantitative?
You analyze text or images
What is content analysis?
Deciding how you will measure what you have conceptualized in research
What is operationalization?
When a survey question measures what the researcher intended to measure
What is validity?
You want to discover subtle ways meanings are suggested to people in advertising
What is content analysis?
Ethnography
Someone checks boxes on a form to indicate their answers
What is a survey?
Sampling strategy that divides a sample into two (or more) demographic groups, to compare them
What is stratified random sampling?
When a survey is given to the same people with the same results several times
What is reliability?
You want to understand the process people go through when they leave their romantic partner
What are interviews?
Measures used when a researcher needs to measure something not easily seen
What are Indirect measures?
You immerse yourself in an unfamiliar social setting or culture
What is ethnography?
Type of research done by observing and collecting data
What is empirical research?
Using one data source to corroborate that what you have in a different data source is correct
What is triangulation?
You want to compare different teaching methods by using them in different classrooms, then testing the students to see if there's a difference
What is an experiment?