Types of Advertising
This advertising medium delivers messages through audio only and was widely used before television.
What is radio advertising?
This organization ensures ads are truthful.
What is the FTC (Federal Trade Commission)?
This model focuses on gaining attention through publicity.
What is the traditional publicity model?
This is the first phase of a PR campaign.
What is the research phase?
Ads embedded within TV shows are called this.
What is product placement?
This law required labels on food and drug products.
What is the Pure Food and Drug Act (1906)?
This model focuses on sharing information, not persuasion.
What is the public information model?
This phase defines goals and messaging.
What is the strategy phase?
This type of advertising includes newspapers and magazines.
What is print advertising?
This law protects children’s online privacy.
What is the Children’s Online Privacy Act (1998)?
This model tries to influence audience behavior.
What is the persuasive (two-way asymmetric) model?
This phase implements communication methods.
What is the tactics phase?
This person is considered the first advertising agency founder.
Who is Volney Palmer?
This early PR figure promoted war bonds using persuasive techniques.
Who is Edward Bernays?
This model involves mutual communication and understanding.
What is the two-way symmetric model?
This phase assesses effectiveness.
What is the evaluation phase?
This 1800s figure used publicity stunts and controversy to promote his shows.
Who is P. T. Barnum?
Preventing Deception and Protecting Public Health & Safety.
What are the two main regulatory goals?
This concept involves organized messaging to influence opinion.
What is propaganda?
This type of branding failure occurs when public image conflicts with reality.
What is backlash?