Digital 101
What does OTT stand for?
What is a VCR (Video Completion Rate)?
% of viewers who watched ad fully
What is the key difference between Local SEO & Organic SEO?
Local SEO- Off Site ranking
Organic SEO- Website Ranking
What does Open Rate measure? & whats industry average
- % of recipients who opened the email
- ~20%
What does SEO stand for?
Search Engine Optimization
What’s the difference between SEO and SEM?
SEO = organic search optimization, SEM = paid search ads
What are the 2 key results we focus on for SEM reporting?
- CTR
- Conversions
Difference between CTV and OTT?
CTV = content on connected TV devices; OTT = streaming over internet on any device
Name one of the most important ranking factors for local SEO
GBP optimization, reviews, NAP consistency (Name, Address, Phone – must be consistent across web)
Types of Targeting you can do with SEM campaigns
- Geography
-Keywords
Name 2 audience targeting options for Streaming TV campaigns
Demographics, interests, geo-targeting, retargeting, lookalikes
Key benefit of Streaming TV vs. traditional cable TV buys?
Better targeting, measurable results, less wasted spend
How does a business benefit from Local Search?
Improves and helps them to be visible online, on directories for searches related to their business.
Helps them to rank better organically online
What is the name of Adcellerant Streaming TV options (Hint: there are 5)
Streaming Tv premium, Streaming TV plus, 60/40 Streaming TV, Addressable Streaming TV & Live Sports
Different Types of emails offered by Adcellerant (Hint: there are 3)
- Standard
-In Market
-Redeploy
Final Jeopardy (🎯 Precision Targeting)- what is your Wager $$?
You have a $5,000 Streaming TV budget and want to maximize reach. Would you:
A) Target the entire state
B) Target a DMA or specific zip codes
C) Target anyone who has ever watched streaming TV
What is B- Target a DMA or specific zip codes