Social Media
Name the 4 key areas to analyze first on a social media detection
Image, Owner, Header Image, Name
Name three Content Based platforms
Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter, Bluesky, etc.
Can we enforce on Gray Market Goods? If no, what is another way to remove the listing?
No, look for Unauthorized Use of Copyrighted Images
Name three automated E-Commerce marketpalces?
Amazon, eBay, Etsy, Alibaba, AliExpress, etc.
What label should you add to detections when customers send you or your CSM URLs to import and enforce on?
Customer Request
Name three additional fields (outside of the main 4) to analyze to determine if a detection is infringing
Description, Followers, Website
What are the most important parts to analyze on a Twitter, Facebook, and Instagram Post?
Description and Image/Video
Name any 4 fields that are important to help determine if a marketplace listing is infringing
Listing Title, Images, Brand, Item Location, Details, Description, Seller*/Store Evaluation, Quantity Available and Sold
What its a third party seller?
A business model where an Online Retailer enables third-party sellers – i.e. brands whom they do not carry or stock themselves, to list their products and services alongside their own, offering customers a much larger catalog of products from which to purchase.
Why is it important to check the Customer Review View daily?
To check responses in the Customer Direction field.
Name three things to look for when determining if a social media detection is infringing
Trademarks, copyrights, selling of goods or services, policy infringements
What is the best way to enforce on YouTube Videos and why?
Copyright and because YouTube does not handle trademark disputes between brands and content creators
What is the Locale field and why is it important?
Refers to regionalized locations in which platforms tailor content to specific geographical audiences. Locales are characterized by distinct language, currency, product availability, and other localized features.
Determines what IPR is used and what reporting method to utilize.
Why is enforcement sometimes performed "outside the system"?
Some platforms have their own portals or specific form-fill submission processes (e.g., Brand Registry, IP Portal), requiring actions to be taken outside Tracer Protect.
How often should you check the AI Audit View and why is it important?
You should check the AI Audit View at least once a week and perform and audit because that is what helps train the AI and the more we audit, the more AI can auto-close.
What are three signs of a social media detection that should make you stop and question on whether or not you should enforce?
The account is verified, the account has a high follower counts, and the account is a location page
What does the gold check mark on Twitter mean?
The gold check mark indicates that the account is an official organization account through Verified Organizations.
What are the pros and cons to taking a targeted brand track approach in a marketplaces account?
It is priority focused & budget friendly, but has limited tracing.
What are two best practices to consider when making resubmissions?
How often should you manage enforcement inboxes for pushback and responses and why is it important?
At least once a week and it is important because we may need to provide more information to platforms, detections may be down, and/or owners may be threatening legal.
What do we call a social media page that is trying to direct traffic elsewhere?
An attack vector
Name three Messaging Based platforms
Discord, Telegram, WhatsApp
Why is it important to check the locale of marketplace detections?
Because the IPR needs to match the location in which the product is being sold.
What should be done when receiving pushback from sellers referencing legal action?
Immediately escalate the case to the CSM and provide all essential information about the detection, such as:
Name the three types of enforcements allowed in the portal and give a brief description of each (when you would use them).
Internal email submission process that utilizes Tracer Protect data and templates.
Platform
Internal submission process that pulls data from Tracer Protect (Enforcement Data, IPR, Detections, etc).
Outside System
Submissions that are performed outside of the Tracer Protect System.