The 4Ps
Something tangible that is being promoted
What is a product?
Grouping consumers according to location, climate, etc.
What is geographic?
Taylor Swift featured on a Coca-Cola ad
What is ethos?
Something that is hard to market
What is a service?
Where something is sold and/or promoted
What is place?
Grouping consumers based on income, gender, age, etc.
What is demographic?
A commercial that includes lot of information about the new iPhone and its camera
Something that is tangible
What is a product?
An amount charged for a product or service
What is price?
Grouping consumers according to things like their interests
What is psychographic?
An commercial that features individuals who have lost family members to lung cancer asking viewers to quit smoking
What is pathos?
Something that is intangible
What is a service?
Making an effort to increase sales by encouraging consumers to buy (advertisements, flyers, commercials, etc.)
What is promotion?
Grouping consumers by their purchasing behaviors
What is behavioral?
A commercial where a doctor is shown recommending a certain medication brand
What is ethos?
The top social media platform for marketing
What is Instagram?
Name all of the 4Ps
What is product, price, place, and promotion?
Name all four of the market segments that we have talked about
What is geographic, demographic, psychographic, and behavioral?
A flyer for a new business that includes store hours, location, and what they sell
What is logos?
Where Ms.Blair went to school for Business Marketing
What is UNCW?