Collecting Data
What is the difference between quantitative and qualitative?
Quantitative: measures numbers, counts
Qualitative: open ended, categorical
If there are 5 respondents to a survey, what percentage does each response make up?
20%
Foot in the door: starting with a small request then working up to a bigger one
Door in the face: starting with a big request then working down to a smaller, less overwhelming one
What does the replacement method look like?
Taking away part of an image and replacing it with something else
What is the shortest month
February (28 days)
Name a Data collection method
Survey, likert scales, census, interview, questionairres, naturalistic observation
What does each portion of a pie chart represent?
Respective percentage of each category
Definition of Marketing Persona
What are profiles of a companies ideal customer
Name a collage method covered yesterday
replacement, combining, silhouette, texture, painting/drawing, embroidery
Which U.S. state is known as the “Land of 10,000 Lakes?”
Minnesota
Is an interview quantitative or qualitative?
Qualitative
Name one of the data visualizations on the worksheet from the first day
histogram, pie chart
Name two different methods of advertising
What are commercials, social media, word of mouth, billboards, buses, or flyers
Which method did no one use yesterday?
Embroidery
What do you call a group of crows?
What are likert scales?
rating scale that shows a metric on a graduated range of answers
What does each bar of a histogram represent?
Specific range of quantitative data
What type of imagery is best for advertising?
memorable, strong visuals
Which method utilizes cutting objects away from their background then layering with something else?
Silhouettes/outlines
Which country has the longest coastline in the world?
Canada
Come up with a qualitative survey question
:)
What does a scatterplot show?
Where does product placement appear?
Social media, TV, ads, movies
Which artist, Hayley Wernham or John Stezaker, was known for using bright pops of color in collage?
Hayley Wernham
What book holds the record for the fastest selling book in history?
Harry Potter and the Deathly Hallows