Types of covert advertising
What is covert advertising?
A form of advertising where brands place products subtly without the audience realizing it is a form of advertising.
This type of advertising blends with the surrounding content to look like a regular article or post...
Native advertising
Name a word in Spanish, it can't be hello.
;)
What is an "advertorial"?
A blend of "advertisement" and "editorial".
What challenge arises as consumers become more aware of covert advertising techniques?
Increased difficulty for advertisers in maintaining the effectiveness of their covert strategies.
Name a current trend of covert advertising.
VR/AR
Virtual experiences
It feels natural; it blends in.
Advertising becomes part of the entertainment.
Complete the phrase: Celebrity endorsements significantly influence consumer decisions, not just due to fame but because of psychological and ____ _____.
evolutionary factors
Name two ethical implications of covert advertising.
a) Lack of transparency can lead to distrust in brands and media
b) ethical concerns about advertising to vulnerable groups, like children.
c) Overexposure can reduce the effectiveness of traditional advertising
How do influencers typically integrate product promotions into their posts?
By blending product mentions into their lifestyle posts.
What is the "vampire effect"?
When a celebrity overshadows the advertised product, the endorsement enhances trust and confidence.
Which early 1980s movie was one of the first to feature significant product placement for Reese’s Pieces?
E.T.
What is the difference between covert and ouvert advertising?
Covert advertising subtly promotes a product within content without the audience realizing it's an ad, while ouvert advertising is explicit and openly promotional.
Complete the phrase from celebrity endorsement: This effect shows that people tend to follow high-status figures, similar to primates, trust with no _______ _______.
conscious deliberation
Say out loud the names of the members of team 8
Lili, Cecy and Suhan