Definitions
Doing multiple media activities at once.
What is multitasking?
One company owning multiple media industries.
What is economic convergence?
A phone that also takes photos and videos.
What is an example of technological convergence?
When a single company owns multiple businesses within the same industry.
What is conglomeration?
Using multiple media at the same time.
Using multiple media at the same time.
Watching TV while texting a friend.
What is organic convergence?
When a company buys or merges with other companies in the same industry.
What is horizontal integration?
What is organic convergence?
Stories spreading across platforms and audience participation.
A book becoming a movie and a game.
What is cultural convergence?
When a company controls production, distribution, and exhibition of media.
What is vertical integration?
Cultures influencing each other globally.
What is global convergence?
Hollywood remaking Japanese horror films.
What is global convergence?
A media theorist who studied convergence culture.
Who is Henry Jenkins?
Technologies merging into one device.
What is technological convergence?
A company owning TV, film, and newspapers.
A company owning TV, film, and newspapers.