BUYER'S PERSONA
These are buyers that we want to avoid but also want to convince with our advertising content.
Negative buyers.
Negative buyer is WRONG (the prompt is in the plural)
Digital consumers have short attention span, that is why we should capture and lock their attention immediately. True or False.
True.
It is a fictional profile that represents the personality of our ideal customer/consumers.
Persona
These are hard facts or information about age, gender, education, and other general information
Demographics
OR Socio-demographics
These are places or spots or moments where the customers interact with the brand while researching, learning and entertaining themselves.
Touchpoints
(one word)
These are the challenges that consumers face in everyday life. As advertisers, we offer solutions to these problems or what we call as __________.
Pain points
(plural form is the only accepted answer)
Identifying and creating buyer's persona is essentially the same with identifying and creating this one word
Niche
Word of mouth, physical store, open house, product sampling or tasting are example of non-Internet dependent journey point. They are also known as ...
Physical touchpoints
CRM is important in advertising as it prioritizes the connection between seller, buyer, and advertiser. What is CRM?
Customer Relationship Management
Customer Relation/s Management
Client Relations Management
This component of buyer's persona lists down Internet-based activities and preferences of potential customers
Online Behavior
Online Activities
Online Persona
Complete this statement. Digital Customer Journey (DCJ) map coaches us to ensure that our buyers _______ to hard conversion. There are three acceptable answers
3 acceptable answers:
stay on the path
remain on the path
move
Client wants to target college students living in Porac and Bacolor, Pampanga who are optimistic of finishing college and getting a job immediately after graduation. Client is implying that your buyer persona should have these two segments:
Geographics
Psychographics
The AIPRA in Digital Consumer Journey map stands for ...
Awareness Interest Purchase Retention Advocacy
(one point for every correct answer)
(not in particular order)
In the last point of the AIPRA sequence, name at least two verbs/actions that buyers can do after satisfactorily consuming a product or service
Any two of the following: review, share, engage recommend, testify, witness, represent
When you visit a store and pose as a different person to gather information, you are doing this ______.
Mystery shopping