Week 9 Visual Culture and Semiotics Quiz

WHO

1

This linguist calls the study of signs and symbols as semiotics.

Ferdinand Saussure or F. Saussure or Saussure 

2

He wrote the French classic story "The Little Prince". Give his complete name. 

Antoine De Saint Exupery

3

This author asserts that visual culture is not part of our everyday life but IT IS our everyday life.  

Nicholas Mirzoeff 

4

Name one modern semiotician who continued the work of the two recognized founding fathers of semiotics. Complete name is required.

ANY OF THE FOLLOWING: 

Umberto Eco

Roland Barthes

Jean Baudrillard

Noam Chomsky

5

In the movie Parasite, the "rich" characters are filmed in a certain angle, color or lighting that underlines the "rich vs.poor" struggle in conflict theory. In Marxist view, the rich or ruling class is called ...    

bourgeoisie 

WHAT

1

C.S. Pierce's version of semiotics is termed as 

Semiology

2

Others would also call semiotics as the study of symbols or ....

Symbology or Symbolism

3

This pertains as a parallel skill for literacy and numeracy.  

Graphicacy

4

We turn to this test to determine how readable are written works are or could be.

ANY OF THE FOLLOWING: 

Flesch Reading Ease 

Flesch Test

Flesch-Kincaid Test

Readability Test

5

This type of culture centers on human and society's consumption of images that are created, shared or reproduced in multiple formats.

Visual Culture 

SIGNIFIER

1

The sign "sisig" could be interpreted linguistically by at least two possible signifiers. Write one of the possible signifiers.   

The letters S I S I G

The word SISIG

2

We can ALSO refer to the literal definitions of a sign in determining signifiers. These definitions are called ____. 

Denotations. 

Denotation is WRONG (the question is in the plural)

3

A signifier is the physical existence of a sign. Name all three general signifiers. One or two correct signifiers not counted. 

Sound, word, image

(in no particular order)

4

Polysemy is closely related to semiotics as it tells us that one word can mean many things to different people. Polysemy and semiotics are all about multiple interpretation or when people undergo a process of ____________. 

Signification or Meaning Making. 

5

This _______ is a broader study of how humans change perception and behavior over time than semiotics.  

Symbolic Interactionism