From - To
Collections to
Platforms
Our Selling Ceremony
Welcome, Discover, Showcase, Conclude
From Animals & Pets
To Garden of Dreams
A kit
Shelving that is placed in an understock cabinet used for selling
Consumers say we aren't
Their style
Moments to
Playful
What's physically changing
Store Zoning, Displays, & Understock
From Classic Stones
To Sparkling
Understock
The home of selling trays and stock
Consumers say we are
Too childish
Trays to
Curated Displays
How we present our collections
Focus, Featured, Found
We currently lose shoppers
at the "Showcase" stage
The conclude cabinet
is the furthest from the front door
The reason for this change
GROWTH and CUSTOMER ACQUISITION
Motifs/Themes to
Collections
Cabinets below curated displays
Showcase, Inventory/Understock/Pick, Conclude
Current challanges
Inspiration/Selling & Curation / Display
Current challenge
Understock Standards
With Orbit, we believe we can...
Inspire with less, sell with more
0 to 33 in 2026 to
everyone in 2027!
5 Platforms
Playful, Bold, Fine, Sparkling, Organic
Fans want
Curation and Inspiration
Orbit is
Transformation project
Across all functions
Global Impact
2027 Rollout
Benefits of solving
Grow consumer desire, empower store teams to sell, smoother fan experience