Tools of the Trade
The world's most popular search engine
What is Google
This person is responsible for maintaining your website and server.
What is a Webmaster
What the acronymn SEO stands for
What is search engine optimization?
The ratio of clicks an ad receives out of the total number of users that view the ad
What is click rate
A short, engaging video that explains something in a simple and concise way to your target audience
What is an explainer video
Your website is trying to reach this specific group of people
What is a target audience?
The acronym for user strategy
What is UX?
Information that describes, summarizes or categorizes content on a web page
What is metadata
This tool helps you schedule when to publish content
What is a content calendar?
These VIPs have a vested interest in your website
What are stakeholders?
Calculate this to find out if your content strategy made money
What is ROI
Search engines use these words to find content on your site
What are keywords?
This online service collects data from websites to create reports that provide business insights
What is Google Analytics?
This is a fictional character you can use to represent a segment of your audience
What is a persona?
This type of testing helps you compare multiple versions of a web page
What is A/B testing?
Another word for multichannel marketing
What is omnichannel marketing?