Three ways an approved campaign can be presented to a client are courtesy and information, clearance, and this method
What is a sounding board?
100
This well-documented person is typically responsible for generating the master budget
Who is the account manager?
100
The account manager oversees the budgeting process from creation to this musical term
What is production?
100
On trips taken by the agency, be prepared to look for these
What are new business opportunities/new accounts?
200
Production materials need final (these) by the client
What are details?
200
This marketing tool allows companies to be seen at the top of search result listings on engines like Google and Bing
What is search engine optimization (SEO)?
200
After conducting grass-roots research and coming up with some possible adjustments, it will be worth your while to develop this for the client
What is the budget?
200
The account manager is in charge of approving logos, text, and how the company is viewed, also known as this term
What is brand image?
200
Often times, good account management requires involvement in competition for this
What is the client's industry?
300
This status of website development needs the website to behave as if it were live, but is not yet because it needs approval
What is beta-test mode?
300
This proposal includes things like website modification and a campaign microsite map, internet ad strategy, email strategy, and mobile and viral strategy
What is the interactive proposal?
300
The final fiscal proposal that is presented for approval will be a part of this
What is the final media plan?
300
A good media planner knows which of these to broadcast the company's message on
What are media channels?
300
Qualitative date, the information that is important to the campaign and the client's opinion of the campaign are all topics covered in this document
What is the campaign impact report?
400
The parties that attend the press check are the account manager, the agency production manager, the art director, and this person
Who is the client?
400
The creation of radio ads, print ads and POS are all included in this phase
What is production work?
400
This checks-and-balances document will need to be reviewed on a quarterly basis
What is the accounting report?
400
This type of budgeting method establishes concrete marketing objectives and determines cost to meet these objectives keeping the size of the company in mind
What is the Objective & Task Method?
400
This report, released four times a year, covers review summaries and gross profit generated by each account
What is the quarterly report?
500
In the production cycle, the ad proofs, rough cut commercials, photo contact sheet, and digital mechanical are known as these
What are the in-progress production materials?
500
The production phase includes the implementation of timelines and deadlines, as well as finalizing an outline of this important monetary factor
What is the budget?
500
These other financial statements that make money for the agency are key in the agency-clent relationship
What are billings?
500
The All Available Funds budgeting method can be risky financially but is the strongest method at increasing this among consumers
What is awareness?
500
This report summarizes everything the agency has done in the last year to improve brand communication