Vocab
A monetary penalty imposed on the offending company
Fine
Some commercials revolve around a song jingle or music
Musical
The federal trade commission (FTC) and the federal communication commission (FCC) oversee all commerce and commercial communications in the United States. They uphold laws and decide cases and enforce standers to prevent misleading and deceptive advertising. Power to enforce a corrective measure.
Government regulation
It shows the product in action, maybe simple or exaggerated
Product demonstration
talking toys
Amend any false impressions left by the deceptive ads
Corrective ads
One way of giving a brand personality is to make the audience feel and emotion and humor is a popular ways to do that.
Comedy
They regulate truthfulness in advertising, usually organized by consumer groups, business associations, or the advertising industry itself.
Regulatory Boards
Makes a claim of superiority over the competition, it may show products side by side
Competitive
rotissery style baseball player
chicken little
A legal order to discontinue the deceptive advertising
Cease and desist
Image ads invoke some sort of mood or attitude for a brand or product
Image Advertising
They regulate truthfulness in advertising, usually organized by consumer groups, business associations, or the advertising industry itself.
Regulatory Boards
Once the creative team has a concept that the director approves they are drawn up in rough form and presented to the client
Creative concept
stupid redneck dude
Cars 2
Looks deeper into the why and how of people's opinions
Qualitative research
Gives us a feeling of what we are hearing or seeing a real event
Dramatization
All networks have standards and guidelines regarding advertising claims and content.
Network regulation
Rebate offers and in store coupons are examples of what
Evaluation techniques
dogs
Beverley hills Chihuahua 3
Involves collecting data that can be interpreted into meaningful numerical values.
Quantitative research
Celebrities or any knowledgeable person endorsement a product the idea is that an audience is more likely to trust a message from a third party
Testimonial
Companies watch one another closely to make sure that one company doesn't get an unfair advantage.
Competitive regulation
Term that is used to describe promotion of a product or service
Advertising
water
Moana