A paid form of communication intended to inform, persuade and remind an audience to take some sort of action.
What is Advertising
100
The use of advertising to support and improve the environment is called what?
What is Green Marketing
100
The most effective way to reach consumers and create product/service awareness.
What is Advertising
100
This person is called to identify what makes a company unique in a market flooded with consumer choices.
Who is a Brand Specialist
100
A small specialized advertising company that outsources many of its services.
What is Boutique Advertising.
200
The first forms of advertising were found in these forms.
What is engraved on Stone, Lime-Whitened Walls, Message Boards in Town Squares.
200
Print advertising can have a negative impact on the environment by doing this,
What is emitting carbon dioxide into the air.
200
This form of advertising uses rational arguments to communicate why consumers need a specific product by highlighting the benefits associated with its use.
What is Product Advertising.
200
This person manages everything that happens after an advertisement is developed.
Who is a Producer
200
Promoting the fact that your business recycles is a form of what what?
What is Green Marketing
300
The first major change in advertising was due to what invention?
What is Print
300
The county that spent $65 billion dollars on print advertising and over 250,000 pages of print ads.
What is the United States
300
This form of advertising uses a combination of unique qualities of company, product and product line. The name, logo and slogan are important elements.
What is Brand Advertising.
300
This person directs the marketing research efforts involved in an advertising campaign.
Who is an Account Planner
300
The company that spent $93.4 Million on advertising after their environmental disaster.
Who is BP or British Patroleum
400
A society that has shifted from self-sufficiency to dependence on the market place is called what?
What is a consumer society
400
The principal that businesses should contribute to the well being of society.
What is Social Responsibility
400
This form of advertising is intended to enhance a company's reputation.
What is Corporate Advertising.
400
This person is responsible for the words used in an advertisement.
Who is a Copywriter
400
National Cattleman's Beef Association is a form of what?
What is an Industry Trade Group
500
A lengthy paid advertisement that that show cases the benefits of a product is called this.
What is an infomercial.
500
Groups that are founded and funded by businesses operating in a specific industry is called this.
What is an Industry Trade Group.
500
This is a career you can have in advertising.
What is account executive, account planner, focus group, media planner, art director, copywriter, producer, executive media director.
500
This person is responsible for the "artistic" look of an advertisement.
Who is an Art Director.
500
Direction and Intensity are ways to evaluate what?