Marketing Knowledge
Define Marketing
When businesses define the customers and comes up with the best way to sell and promote the product to the target market to satisfy the customer's wants and needs.
Types of Advertisement (Pick Three)
Social Media, Billboards, Commercials, Word of Mouth, Posters, Emailing, Radio Ads, Mailing, Broadcasting, and Video Ads.
4 Parts of the Promotional Mix
Advertising, Sales Promotion, Personal Selling, and Personal Relations.
Production, Product, Selling, Marketing, and Societal.
Broadcasting Media vs. Specialty Media
Broadcasting is electronic ad that is broadcasting to a large audience, such as commercials or radio ads, whereas specialty media is a company's logo or name on a product such as a giveaway.
Define Advertising
The activity or profession of producing advertisements for commercial products or services.
What is the number one way to advertise in 2024?
Parts of an Ad
Headline, Illustration, Copy, and Signature.
Define Personal Relations
A method using which business firms communicate with the people and media
True of False.
All major TV networks started as radio stations.
True
What form of advertising is most expensive?
TV commercial
Define Personal Selling
A technique that involves face to face selling between a sales representative and a prospective customer.
How much is a 30 second 2024 Super Bowl ad.
$7 million
Oldest Form of Media
Outdoor Media
Define Sales Promotion
A marketing activity that is designed to increase sales, encourage customers loyalty, or generate brand awareness.