Buyer Psych
This strategy creates a sense of urgency, encouraging people to act so they don't "miss out"
What is FOMO?
This buyer type makes decisions based on clear data, logic, and detailed information. They LOVE facts.
What is an analytical buyer?
What is a lead magnet?
The phase where you highlight the challenges your dream clients face to grab their attention.
What is problem phase?
The percentage of email recipients who open your email after receiving it
What is open rate?
What is social proof?
This buyer type acts quickly and decisively, valuing efficiency and results. They want solutions, fast.
What is a driver buyer?
The automated series of emails sent after a subscriber joins your list, introducing them to your brand and services.
What is a welcome sequence?
The phase where you talk about what your dream clients want.
What is solution / transformation?
The percentage of email recipients who click a link or button in your email
What is CTR? (click-through rate)
What is scarcity?
This buyer type seeks connection and trust. They make decisions based on emotions and the relationship they build with you.
What is an emotional buyer?
A strategy where you guide potential customers through a series of emails designed to convert them into paying clients.
What is a funnel?
The phase where you explain how your offer addresses the problem and why it's the best option
What is offer awareness?
The percentage of people who opt out from receiving your emails
What is unsubscribe rate?
This strategy involves making a potential client feel special or part of an exclusive group, increasing the likelihood of a purchase.
This buyer type values collaboration and is always thinking about the larger impact of their decisions. They make buying decisions slowly.
What is an amiable buyer?
A strategy you can use to send personalized emails to your audience based on behavior or interests.
What is segmentation?
The phase where you talk about WHY their problems matter and help build internal urgency.
What is agitation?
A metric that tracks how many leads or visitors opt into your opt-in form.
What is conversion rate?
This strategy shows potential clients what they stand to lose if they DON'T take action
What is loss aversion? Or Risk of inaction ?
These are the four buyer types.
What is analytical, amiable, driver and emotional?
A email sequence you may send out to inactive subscribers before you scrub your list.
What is a reengagement sequence?
The phase where you talk about your unique value proposition and WHY they should choose you.
What is YOU (or personal brand content)
The average revenue generated from a customer over their lifetime with your business.
What is customer lifetime value (CLV)?