4 Parts of Promotional Mix
Uses TV, radio, email, banners, social media platforms (e.g., Facebook and Instagram)
Advertising
Use of marketing is using data to focus on the needs and wants.
Marketing concept
Social Media posts, Posters in public , Billboards, Commercials, Sponsors, Ads on websites, Emails/texts
Ways to advertise
1st part
headline
Companies target how well they can get customers to memorize their brands (Apple, Nike, etc.)
Strengthening brand association and recall
This involves face-to-face interaction
4p's of Marketing
Uses Television, Radio, Newspapers, Magazines, Digital media
Broadcast Media
2nd part
Illustration
Marketing is a great idea for many companies for many reasons
Why is Marketing Important
Maintaining public relations companies create goodwill.
PR
Advertising, selling, delivering products to consumers and other businesses
Examples of Marketing
Pens, Hats, Bottles
Examples of Specialty Media
3rd part
Identification
Companies try to spend a lot on ads to gain your attention
Creates brand awareness
This has a short and immediate effect on sales.
Sale Promotion
develop strategies that satisfy the needs of the customers and accomplish the goals of the organization
The goal of the Marketing Concept.
promotional items branded with an advertiser's logo or name and sometimes an advertising message or slogan
4th Part
Copy
Getting customers to continue buying their products (Apple)
Retaining existing customers
Helps reach out to the masses
Advertising
Activities companies do to encourage people to buy and sell their product
Marketing
This involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients
Broadcast Media
Headline, Illustration, Identification, Copy
4 parts of an Ad
Companies try to increase their customer count rather than having just a few
Developing new customers