1
Why was Axe's social media campaign a success?
Axe had a good understanding of their target market.
Why might be using the feel-good factor in an advertisement help to sell products?
People are more likely to remember the brand or product because positive feelings can create strong memories.
What reason is given for Samsung's success with teens in the cellphone industry?
They create high quality product at a price teens could afford.
What strategy did Nike use to get noticed.
The made sneakers that could be personalized, making them unique from other brands.
Can you think of other characters that help brand recognition like the Coca Cola polar bear?
Answer may vary
Can you think of a product that you chose because of its uniqueness?
Answer may vary