The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships.
What is the objective approach?
100
The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible.
What is the interpretive approach?
100
The study of the origin, nature, method and limits of knowledge.
What is epistemology?
100
According to Craig, "Present trends in communication theory suggest a..."
What is paradox?
200
Elementary, my dear Watson. This approach to theory building gives primacy to theory.
What is the deductive approach?
200
Perceived competence and trustworthiness of a speaker or writer that affects how the message is received.
What is source credibility?
200
He is a rhetorical critic who does interpretive study.
What is Marty?
200
The study of the nature of being.
What is ontology?
200
It describes the unclear boundary between the humanities and the social sciences.
What is Blurred Genres?
300
This approach to theory building gives primacy to observation.
What is the inductive approach?
300
A perceived role relationship that affects self-image and attitudes; based on attractiveness of the role model and sustained if the relationship remains silent.
What is identification?
300
A five-pronged method of rhetorical criticism to analyze a speaker's persuasive strategy - act, scene, agent, agency, purpose.
What is Burke's dramatistic pentad?
300
The study of values.
What is axiology?
300
Which scholar wrote "Blurred Genres"?
What is Geertz?
400
This position attempts to explain social phenomena based on causal relationships.
What is the objectivist stance?
400
He is a social scientist who works hard to be objective.
What is Glen?
400
According to Burke's pentad, what is Peyton Manning?
What is the agent?
400
The assumption that behavior is caused by heredity and environment.
What is determinism?
400
Which scholars wrote that the communication field needs "rethinking"?
What is Dervin et. al?
500
This position attempts to understand social phenomena based on situated knowledge.
What is the subjectivist stance?
500
According to Glenn, objective researchers strive to ____ as well as predict.
What is explain?
500
According to Burke's pentad, Peyton Manning using football slang in the commercial is an example of what?
What is the agency?
500
The study of what it's like to be another person in a specific time and place: assumes there are few important panhuman similarities.
What is humanism/humanistic scholarship?
500
According to Craig, "We lack even a _________ with which to discuss...communication theory".