Coloring Outside the Lines
News or Nonsense
Don’t Just Brand There, DO Something
Wacky Wine Wisdom
100

This familiar brand collaborated with Tapatio Hot Sauce to create the Fiesta Flask' the world’s first flask to holds tequila on one side and hot sauce on the other.

Who is Camarena?

100

Brands that execute ideas that fall into these four categories get the most news coverage.

What is make it matter, make it hurt, make it shocking, make it positively polarizing?

100

Instead of giving gamers free in-game products, this soap brand gave them a bath.

What is Irish Spring?

100

In 2022, what Gallo brand set out to actively champion the confidence, individuality, wisdom, and zest for life that comes with age – featuring Brooke Shields and people over the age of 50 in front of and behind the camera.

What is Clos du Bois?

200

After conquering Paris Fashion Week with its episode of The Simpson, this high-end fashion brand continued to honor the iconic show by releasing a line of character inspired pieces.

Who is Balenciaga?

200

This brand shocked the world with a moldy take on its marquee menu item to communicate its commitment to dropping all artificial preservatives.

Who is Burger King?

200

Rather than announcing it was in support of putting more women on corporate boards, State Street Global advisors put this in front of the Wall Street bull.

What is Fearless Girl?

200

Ernest and Julio Gallo got their start working with their father in California during Prohibition. Which brother handled the quality of Gallo wine produced?

Who is Julio?

300

The Honest Egg company walks the talk, printing this number on all its eggs to highlight its commitment to range-free farming.

What is chicken steps?

300

94% of media say they get inspiration for stories from this source.

What is social media?

300

More than just paying him to appear in yet another Super Bowl commercial, FanDuel challenged this celebrity athlete to kick a field goal.

Who is Rob Gronkowski?

300

This is the Italy’s prosecco capital and home to the Glera grape.

What is Treviso?