Party Identification
An organization made of like minded individuals who coordinate to win elections
What is a political party?
Mental shortcuts that allow people to solve problems and make judgments quickly and efficiently
What are Heuristics?
A strong preference or loyalty to a political party
What is Partisanship?
Viewing yourself as a group member, sense of group belonging
What is Group Identity?
The range of factual information about politics that is stored in long-term memory
What is Political Knowledge?
The two major political parties in the United States with symbols Donkey and Elephant
What are the Democrat Party and the Republican Party?
Four examples of heuristics
What are Endorsements, Parties, Appearances and Candidates (ideology)?
Newspapers, TV's and Social Media (Internet)
What is where do people get their information on politics in media today?
Party identification, Religion, and Gender
What are types of group identity?
When people are not motivated to learn and see no value in it
What is why some people have a lack of political knowledge?
Three external factors that help people choose a party
What are family and friends, economic factors, and the environment where people grow up
The purpose of a heuristic
To overcome the lack of knowledge on a subject
Fox News and CNN
What are two partisan news networks?
Group membership is political consequential to the extent that tangible group gains and losses drive group members’ political decisions
What is Group Interest?
This group of people cares more about politics
What are Partisans?
Theory that partisanship raises a perceptual screen through which people view the political world. Viewing politics through a partisan lens
What is the American Voter Model?
Shows where a candidate stands and provides information about the content of beliefs
What is heuristics as an ideology?
Agenda Setting, Media Priming and Framing
What are three contingent factors in partisan media?
A person's cognizance of fellow group members similarities and differences within a group interaction
What is Group Salience?
Education (demographics), Motivation (engagement in politics) and Context (media coverage)
What are Sources of Political Knowledge?
Individual's "affective" orientation toward a political party
What is Party Identification?
The candidate's ideology and party affiliation help voters understand what policies will be voted on if the candidate is elected
What is how heuristics affect Party Identification?
The media sets agendas, reports favorably on the party of their liking and negatively on other parties
How does partisan media affect Party Identification?
Helps individuals relate to others through common ideology and shared beliefs and actions
What is how Group Identity relates to Party Identification?
Knowing factual information on policies and stances your party stands for, and knowing which candidates are running
What is how Political Knowledge affects Party Identification?