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TYPOGRAPHY
COLOR
7 ELEMENTS OF ART
PRINTING
PRINCIPLES OF DESIGN
100
the part of lower case letters that extends up as in the letter d, b, h, etc
What is ASCENDER
100
colors located on the opposite side of the color wheel
What is COMPLEMENTARY COLORS
100
creates visual perspective and gives depth
What is SPACE
100
thinnest rule that can be printed
What is HAIRLINE RULE
100
equal distribution of visual weight
What is BALANCE
200
another word for line spacing/it goes from baseline to baseline
What is LEADING
200
colors that are located on the same side of the color wheel
What is ANALOGOUS COLORS
200
change in color; light reflected or absorbed
What is VALUE
200
cheapest solution for proofing
What is SOFT PROOF
200
a goal ; trying to make it all come together and look like it belongs together
What is UNITY
300
related typefaces that lowkey have the same or similar traits
What is TYPE FAMILY
300
when you mix two primaries together what do you get
What is SECONDARY COLORS
300
hue, value, intensity
What is COLOR
300
proof that's printed ; sample
What is HARD PROOF
300
a pattern created and can look as if it has movement
What is RHYTHM
400
to make the letters be either together or more apart
What is KERNING
400
inks that are used for things, such as logos, and need to be consistent when printing
What is SPOT COLOR
400
linear mark made on a surface
What is LINE
400
TWO ink colors that are used in the reproduction of an image
What is DUOTONE
400
stressing the importance of some visual elements; focal points
What is EMPHASIS
500
when a letter closes or almost closes, what is the circle in the middle called
What is a COUNTER
500
we use for printing and we use for on screen
What is CMYK ; RGB
500
quality of shape ; rough, smooth, etc
What is TEXTURE
500
lines of text under a pic
What is CAPTION
500
when the page isn't balanced then it's.....
What is ASYMMETRICAL BALANCE