Serious
Number of product lines offers by a firm
Breadth
Football player most payed in history
Neymar jr. (222 mln€)
The extent to which I'm nice
Too much
Numbers of categories within a product line
Depth
Last apple product launched
AirPods pro (279€)
Worst iMac application ever?
SPSS
The relationship between a product's or services's benefits and its cost
Perceived value
A method used in developing new products in which a firm buys the rights to use a technology or idea from another firm
licensing
the only city where is tiring to ride a bike in the Netherlands
Maastricht, especially Grote Gracht
A firm's own corporate name used to brand its products
Family brand
The best selling shoes in the world
Converse All Stars
what is the name of the syndrome that affects most students in Maastricht? (explain what it is)
Maastricht syndrome
The mental links between a brand and its key product attributes
Brand association
the most expensive investment on innovation in automotive sector in the last few years.
infotainment system
Which is the best Dutch food?
none