White Lotus
In Season 3, the White Lotus sets up shop in this country, known for street food, temples, and beachy chaos.
What is Thailand?
How many unique readers come to BI monthly?
What is 100 million monthly uniques?
These three ad buying methods are Business Insider’s go-to options for flexibility and partnership.
What are Direct, Programmatic Guaranteed, and Preferred Deals?
BI helped Google boost brand preference by this many percentage points — a double-digit lift from their 2024 CBE brand study.
What is +12.7 points?
This bespoke media “concierge service” was created by WPP and GroupM to cater exclusively to a tech titan’s every global marketing whim
What is Media Futures Group?
Remember Belinda from Season 1? She's back! But this time, she's not chasing Tanya — she's doing this instead.
What is running a wellness retreat?
Over 1.2 million people subscribe to this type of daily direct content delivery, keeping them informed and engaged.
What is BI Newsletter?
This powerful ad product surrounds all placements in Business Insider’s AI editorial section, providing 100% SOV
What is the AI Section Takeover?
In Q4 2024, Google’s Cloud campaign on BI lifted “Cloud Leader Perception” by this impressive number of points.
What is +14.7 points?
Before checking into the MFG villa, this trailblazing agency arrived with a suitcase full of data-driven performance credentials and a London passport from 2005.
What is Essence?
This real-life global K-pop icon trades the stage for the screen, playing a serene (but mysterious?) mentor named Mook.
Who is Lisa (Lalisa Manobal)
This acronym represents Business Insider’s audience segment of decision-makers in companies with 1–249 employees.
What are SMBs?
This 1st Party targeting tactic utilizes emotions like “inspiration” and “critical thinking” to optimize engagement.
What is SÁGA reACT?
From brand safety to frequency caps and blocking tags, BI satisfies all of Google’s strict ad criteria — name one of the three main categories they check.
What is Brand Safety, Targeting Mandates, and Rate Discounts?
Seasoned pros Essence and MediaCom joined forces in 2022 to form this hybrid guest, blending sharp strategy with full-scale glamor.
What is EssenceMediacom?
Jason Isaacs plays the overbearing head of this dysfunctional family — think money, secrets, and awkward breakfasts.
Who are the Ratliffs?
This proprietary 1st party data studio uses over 20 billion daily signals to deliver emotion-driven, behavior-based targeting.
What is SÁGA?
Google can maximize CTV visibility using this ad format that runs before content on BI’s premium, brand-safe video shows like “The Limit” and “Food Tours.”
What is Pre-Roll Video?
The 2024 Cloud AI Section Take Over achieved X% over CTR benchmark.
This was the year MFG officially opened its “exclusive retreat,” aligning all WPP media talents around the Google portfolio like the perfect infinity pool lineup.
What is 2020?
This guy has written every betrayal, meltdown, and slow-burn stare in all three seasons of the show.
Who is Mike White?
BI reaches over 16.9 million of these digital natives, making it a magnet for early adopters and young innovators.
Who are tech enthusiasts?
BI’s brand lift studies with this research partner use control and exposed groups to measure real impact on favorability, perception, and intent.
What is GWI (GlobalWebIndex)
Cloud's 2024 Editorial Series engagement was X% above time spent benchmarks.
What is 16%?
This country in South America has a Media Futures Group office.
What is Colombia?