Klaviyo Acronyms
Creative
Sending
Reporting
Navigation
Klaviyo Optimizations
SMS
Name that metric
100

KAV

What is Klaviyo attributed value

100

Name the feature that is a Klaviyo-curated collection of inspirational templates

What is Showcase

100

Name the 3 types of campaigns Klaviyo can currently send

What is email, sms & push

100

The data you're looking for is not available on our prebuilt dashboards. You should use this feature to start a report from scratch.

What is custom reports
100
I want to see how my revenue per recipient compares to my industry, where do I go?

What is Benchmarks

100

These are dynamic groups of profiles within Klaviyo

What is a segment

100

Name 2 of Klaviyo's biggest SMS competitors

Who is Attentive, PostScript, Emotive, Omnisend (or others)

100

The metric that most of our customers set as there account conversion metric

What is placed order
200

CDP

What is customer data platform


200

This tool uses Copy.AI to produce suggested creative for customers emails

What is the subject line generator

200

This is what sets the automated series in Klaviyo in motion

What is a flow trigger

200

This data science report helps show you the best time to send to your audience

What is the Smart Send Time report

200

Where do I go to add a custom font?

What is Content > Images & Brand

200

This is a small widget that can be added to your Klaviyo form that allows customers to reopen a closed form

What is a form teaser

200

When you add an image to your SMS you are now sending an...

What is an MMS
200
According to our best practices, when creating an unengaged segment you use these two metrics with this condition: has [METRIC] zero times in the last 60 days
What is opened email and clicked email
300

CLV

What is customer lifetime value

300
These are the two types of A/B tests you can run on an email campaign
What is content and send time tests
300
This feature allows you to skip sending to recipients who have recently received an email from you

What is smart sending

300

This badge appears on an A/B test report when winning results are particularly strong

What is the statistical significance badge

300

What are the 3 steps of the current campaign flow?

What is recipients, content & review
300

By enabling this settings feature Klaviyo will help you avoid hitting your profile and SMS credit limits so that you continue sending campaign and flow messages

What is auto-upgrade

300

Create one of these template messages to help you respond to common customer SMS messages faster

What is a quick response

300

This is the metric that (with a few flow filters) kicks off a Browse Abandonment flow

What is viewed product

400

TOS

What is terms of service
400

Name the 4 types of signup forms you can create in Klaviyo

What is a flyout, popup, full page or embed

400

You have set up a flow and what want to retroactively add customers to it. You must perform what action?

What is backpopulation

400

This report is external to the Klaviyo app but populated through our API and delivered to customers via CSMs

What is the QGR

400
Name the 4 of the 6 available user roles in Klaviyo.

What is admin, manager, analyst, content creator, campaign coordinator or support

400

Create one of these to be able to add a personalized block to your emails recommending specific products to a recipient

What is a product feed

400

This compliance feature which can be turned on and off helps you avoid sending mobile marketing messages at inappropriate times

What is quiet hours

400

If you use Klaviyo, but are not an ecommerce company this is most likely your conversion metric (if you are not using a custom metric)

What is active on site

500

GDPR

What is general data protection regulation

500

This a section of email content that can be saved, reused and updated across multiple emails stimultaneously

What is universal or global saved content
500

You are scheduling an email for a week from now. In order to maximize the number of people you send to you must select this option at time of scheduling.

What is determine recipients at send time

500
This report features 3 graphs that show open & click rates, total opens clicks & recipients and spam & bounce rates

What is the campaigns trend report

500

When a customer clicks on 'Support' we provide 4 resources/links for customers to check out before reaching out via chat or email support. What are they?

Help center, Academy, Live Trainings, Community

500

Name 4 of the 8 initial condition options in the definition dropdown when you are creating a segment

What is What someone has done (or not done), Properties about someone, If someone is or is not within the EU (GDPR), Someone's proximity to a location, If someone is in or not in a list, If someone is or is not suppressed for email, If someone is or is not consented to receive SMS, Predictive analytics about someone

500

The texting number 559-86 ie KLY-VO, would be an example of what?

What is a vanity short code

500

When it comes to deliverability, high numbers of these two metrics will be very harmful

What is bounce rate and spam complaint rate