MARKETING
Type of communication style that's the most appropriate to use when evaluating employees?
A. Formal B. Casual C. Routine D. Instructional
What is formal?
An important social and cultural factor that has an impact on global trade:
A. Technology B. Language C. Politics D. Economics
What is Language?
How do businesses transfer risk?
A. Screen employees B. Implement security measures C. Check for hazards D. Obtain insurance
What is Obtain Insurance?
What is the first step toward building trusting relationships?
A. Increasing sales B. Increasing productivity C. Developing ideas D. Being transparent
What is Being Transparent?
The future that you desire to create is known as a
A. mission statement. B. goal. C. prediction. D. vision.
What is Vision?
A promotion that makes false or exaggerated claims about a product is considered to be
A. stereotypical. B. deceptive C. offensive D. mean
What is deceptive?
Some job application forms ask why the applicant left a previous job. Which of the following would be an acceptable answer?
A. "I was expected to do too much work."
B. "I was seeking a job with more responsibility."
C. "I couldn't get along with my supervisor."
D. "I wanted to get out of a difficult situation."
What is "I was seeking a job with more responsibility."?
When entering into a contract with another business, an agent is the party that represents the
A. consultant. B. defendant. C. opposition. D. principal.
What is Principal?
In which stage of project management does risk analysis take place?
A. Closing B. Initiation C. Execution D. Planning
What is Planning?
Samples, premiums, and advertising specialties are examples of __________ used in sales promotion.
A. communications channels B. publicity strategies C. marketing activities D. selling techniques
What is Communication Channels?
A selling activity that helps salespeople to make sales is
A. available credit B. quality repair C. referrals D. preparation
What is Preparation?
Assuming that all people of a certain nationality will work long hours for low pay is an example of
A. stereotyping. B. discrimination. C. prejudice. D. harassment.
What is stereotyping?
What is most likely to happen if a purchaser negotiates lower prices for raw materials?
A. The company will be limited in which type of materials can be purchased. B. The company will be able to purchase more materials and increase production. C. Increases in productivity will lead to higher costs. D. Communication processes will be improved.
What is B. The company will be able to purchase more materials and increase production. ?
A customer hands a cashier a coupon for 20% off the price of a CD player. If the retail price of the CD player is $180, what is the price of the item after processing the coupon?
A. $144 B. $140 C. $156 D. $168
What is $144 ?
The ski shop manager set an objective to increase sales by 10% over the previous year even though the forecast was for a mild and rainy winter. The manager's objective was:
A. reasonable. B. practical. C. unrealistic. D. scientific.
What is Unrealistic?
Javier had an interview with a potential employer, Dan Martinez. The interview was pretty casual and informal. How should Javier begin his thank you note?
A. He doesn't need to send a thank you note B. Dear Dan C. Yo Dan D. Dear Mr. Martinez
What is Dear Mr. Martinez?
How can a business sell more goods to increase profit quickly, but do so without increasing expenses?
A. Set lower prices B. Purchase extra stock C. Hire additional staff D. Plan special events
What is Set lower prices?
Riley is working with a design firm on a promotional campaign. The designer gives her a USB drive with some possible layouts to review. To ensure she is protecting the customer data on her computer, Riley should:
A. fire the design firm. B. refuse to open the files. C. delete customer information before opening it. D. scan the drive for viruses before opening it.
What is Scan the drive for viruses before opening it?
Which of the following is a computer-based time-management tool that helps employees keep track of their appointments and activities:
A. Perpetual calendar B. Electronic task organizer C. Instant-messaging program D. Alarm clock
What is Electronic Task Organizer?
Which of the following should a business consider when negotiating a service or maintenance contract on a piece of equipment:
A. Does the cost of the contract exceed the cost of possible repairs?
B. Is training and technical assistance available?
C. How much profit does the seller make on the contract?
D. Does the equipment require installation?
What is A. Does the cost of the contract exceed the cost of possible repairs?
What is an example of direct advertising:
A. A retailer conducts a telephone survey to determine its customers' satisfaction with its services.
B. A hotel chain develops an advertising campaign that includes television spots and billboards.
C. A soft drink company places an advertisement on television during a major sporting event.
D. An apparel company mails its latest catalog to customers who have ordered items within a year.
What is D. An apparel company mails its latest catalog to customers who have ordered items within a year.
Simon is creating a report for his boss and comes across a passage he wants to use: “Time stands still for nobody, and yet we all think it revolves around us.” He changes the passage to “We all think time revolves around us, but it doesn't stand still for anybody” and references the source in the document. Simon is
A. quoting. B. paraphrasing. C. summarizing. D. plagiarizing.
What is Paraphrasing?
Last week, Marcus attended a friend's birthday party and talked with Lynnette, a manager with the Trendall and Young accounting firm. Marcus mentioned that he is a technology major and will be looking for a job after he graduates in June. Lynnette gave Marcus her business card, and told him that her firm might be hiring during the summer months. The interaction between Marcus and Lynnette is an example of
A. social etiquette. B. professional networking. C. informal interviewing. D. community resourcing.
What is Professional Networking?
Helena's manager asked her to put together a report containing a number of different financial ratios, including the company's current ratio and rate of return on equity. To create the report, Helena should use __________ software.
A. data-mining B. budgeting C. financial analysis D. field service
What is Financial Analysis?
Ariel, who designs and sells a line of purses and tote bags, recently sent free totes bag to local female news anchors. Ariel's goal is to have others see the local influencers carrying the tote bags to generate interest in her product. What form of word-of-mouth marketing is Ariel using?
A. Product seeding B. Celebrity testimonial C. Cause marketing D. Social media applications
What is Product Seeding?