Big Ideas
Influence and Decisions
Real World Examples
100

This term means commonly accepted beliefs that people rarely question.

Conventional wisdom

100

What is something that motivates people to make a decision?

Incentive

100

Many organizations are set up with leaders at the top and workers below. What is this called?


Hierarchy

200

Why is it hard for people to change their beliefs?

They’re used to them or influenced by others

200

What is one way advertising can affect people?

It can make people think they need something

200

What can happen when something becomes very profitable?

More competition

300

Name one group that can influence what people believe.

Media, experts, or politicians

300

Why might news or organizations focus on dramatic stories?

 To get attention or support

300

A drug that made street dealing more competitive and dangerous in the 1980's.


Crack cocaine