The 4 P's
A coffee shop adds a limited-time peppermint hot chocolate to its menu in December. Which "P" of the marketing mix is this?
What is product?
The specific group of customers a business aims its products and marketing at.
What is a target market?
The process of gathering information about customers and markets to make better decisions.
What is market research?
The name of at least one competitor in On Brand.
Who are Elijah, Pyper, Sabrina, Bianca, BT, Lauren, Azhelle, Ryan, Raj, and Mahiri?
This simple graphic or symbol helps people instantly recognize a brand on packaging, apps, or signs.
What is a logo?
A ski resort offers 30% off lift tickets for weekdays only. Which "P" is being changed?
What is price?
Dividing a big market into smaller groups based on things like age or interests.
What is market segmentation?
A survey question like "How old are you?" collects this type of info.
What is demographic information?
Nike, this video platform, and Rihanna’s Fenty Beauty line were ranked among the ‘coolest’ brands for young people recently.
What is YouTube?
A short, catchy phrase like ‘Absolutely Heinz’ or ‘Just Do It’ that summarizes a brand’s promise is called this.
What is a slogan or tagline?
A streaming service releases a holiday movie only on its app, not in theaters. Which "p" is highlighted?
What is place?
What is a brand?
A question like ‘How satisfied are you with our hot cocoa, on a scale of 1–5?’ is this type of research data.
What is quantitative data?
When a snack brand creates a TikTok filter and hashtag, then pays creators to use it in videos, this type of marketing is happening.
What is influencer/social media marketing?
The way customers actually think and feel about a brand (which might be different from what the brand wants) is called this.
What is brand image?
What is promotion?
What is a unique selling proposition?
A group of 8–10 teens invited to discuss their opinions on a new winter clothing line is an example of this research method.
What is a focus group?
When a campaign encourages users to make their own videos using the same sound and hashtag, the brand is hoping to spark this kind of marketing.
What is viral/word-of-mouth marketing?
When a brand’s ads, posts, and packaging all match the same personality and values over time, it helps build this valuable long-term relationship with customers.
What is brand loyalty or trust?