Buzzwords/ Triggers
This process involves generating electronic signals to test and develop communication systems. Is also a common customer pain point
What is waveform generation?
These engineers work on implementing wireless designs in hardware and software, serving as a primary target for deployment and testing.
Who are implementation (HW/SW) engineers?
This toolbox provides standards-based tools for designing, simulating, and verifying satellite communications systems and links.
What is the Satellite Communications Toolbox?
This MO drives business in the wireless communications market, targeting engineers working on modeling, simulation, and deployment
What is the Wireless Communications MO?
This workflow pillar focuses on designing end-to-end systems integrating digital, RF, and antenna components.
What is antenna-to-bits?
This persona is involved in simulating end-to-end communication links and optimizing MIMO systems, and they are the primary target for unified RF, baseband, and antenna design.
Who are RF engineers?
This toolbox can simulate end-to-end physical layer links and multi-node networks. It supports waveform generation, end-to-end link simulation, signal recovery and analysis, Bluetooth/WLAN coexistence analysis, mesh network modeling, localization performance assessment, and LE Audio simulation.
What is the Bluetooth Toolbox?
These are two industries where the largest customers of this MO operate.
What are cellular and connectivity (CES), and aero-defense (SatCom)?
Our products excel in this type of simulation, which evaluates the entire communication chain from transmission to reception. Is also a common customer pain point
What is end-end link level simulation?
This persona focuses on designing and verifying standards-compliant wireless systems, including 5G, LTE, and Bluetooth, and is considered a primary target for standards-based modeling and simulation.
Who are research engineers?
This toolbox provides standard-compliant functions and apps for the design, simulation, and verification of Long Term Evolution and Long Term Evolution Advanced communication systems
What is LTE toolbox?
These type of accounts may involves contractors and suppliers to larger companies.
What are GSN accounts?
There is a missing component in this list that is driving or shaping this MO in the market. What is missing from this list: AI, SatCom, Ubiquotous Connectivity, Antenna-to-bits, -----
What is 6G?
These engineers focus on prototyping wireless designs, generating HDL and C/C++ code, and testing real-time signals with SDR hardware, making them the primary target for deployment and testing.
Who are test/verification engineers?
This toolbox offers high-speed data transmission and capture and intelligent signal detection and capture at rates up to 250 MSPS using prebuilt applications running on USRP FPGA.
What is Wireless Test Bench?
The wireless market is divided into these three workflow pillars.
What are standards-based, antenna-to-bits, and deployment and testing?
This is by far our biggest competitor. It is a well-established simulator that excels at mission analysis for comms and radar in multi-domain scenarios.
What is STK?
This persona serves as a primary or secondary target across standards-based modeling, unified RF design, and deployment workflows, specializing in end-to-end system performance.
Who are system engineers?
This toolbox allows customer to test receiver designs against custom and standard-based waveforms, Connect MATLAB to hardware to perform over-the-air testing, perform end-to-end link level simulation, use AI techniques to solve wireless problems, and so on.
What is the communications toolbox?
This is a "no-fly zone" for the wireless communications MO.
What is wireline or optical communication?