Women In Sports Marketing Jepordy

Broadcasting

100

What Iowa womens basketball player was the main reason for the increase in womens sports viewership?

Who is Caitlin Clark

200

What percentage of total sports media coverage did womens sports receive?

What is 3-5%. 

300

Even though women's sports don't receive prime-time slots, if Caitlin Clark was playing, what two networks would give her and her team prime-time slots?

What is ESPN and ABC?

Social Media

100

What are the biggest platforms that female athletes use?

What is Instagram or Twitter. 

200

What team uses social media to spread awareness for equal pay?

Who is the USWNT. 

300

Which message was implied by the Australian mainstream media through its coverage patterns of sports events?

What is women's sports are not seen equally important as men's sports

Advertisements and Brand Deals

100

What are the key ways that people get sports media?

What is TV or Social Media.

200

Who are two brands showed in the presentation that have partenered with numerous female athletes?

Who are adidas and Nike. 

300

Are ads centered more towards men's sports or women's sports? 

Men's

NIL

100

What does NIL stand for?

What is Name, Image, and Likeness

200

What are the biggest industries for NIL deals?

What is fast food, automotive or fashion. 

300

What is oversaturation?

When too many sponsorships are present and bring down the value of each and struggle to stand out.