What is the name of Workday's AI brand and underlying AI foundation, which replaced the former brand "Illuminate"?
What is Sana?
Workday GO can be deployed in as few as how many business days?
What is 60 business days?
This competitor was formed from the merger of Ultimate and Kronos, resulting in a product portfolio with two different architectures (Pro and Dimensions).
What is UKG?
The Media & Entertainment messaging house identifies four sub-industries. Name two of them.
What are Broadcast & Streaming, Content Production, Gaming & E-Sports, and Publishing? (any two)
Workday organizes its target personas into six buying centers. The three most common in a Tech & Media deal are oCHRO, oCFO, and what third center that focuses on governance, architecture, and AI strategy?
What is oCIO?
Sana comes in two packaging tiers for customers. One is scoped only to Workday data and agents. The other extends across hundreds of enterprise applications like Slack, Salesforce, and Gmail. Name both.
What are Sana Core (Sana for Workday) and Sana Enterprise?
Workday GO includes embedded AI agents from day one. Name two of the four agents that ship with GO.
What are the Payroll Agent, Self-Service Agent, Business Process Optimize Agent, and Deployment Agent? (any two)
Against ADP, Workday's core differentiation centers on "modern cloud platform versus __ __." Fill in the blank with the two-word term for ADP's model.
What is "legacy service bureau"?
According to the M&E messaging house, what single phrase captures the #1 priority for Media & Entertainment companies and why "content" matters for deal activity, especially M&A?
What is "Content is King"?
When positioning Sana to the CHRO persona, what is the primary pain point you should lead with — the thing that overwhelms their team?
What is Tier 1 HR questions and manual admin (case volume)?
ASOR stands for Agent System of Record. Name two of its four key pillars that govern how agents operate within Workday.
What are Universal Identity, Inherited Permissions, Unified Visibility, and Full Audit Trail? (any two)
Workday GO is the default positioning for ME Net New. But name two of the four conditions where GO is NOT appropriate.
What is: Customer Base accounts, organizations above 3,500 employees, requirements exceeding fixed scope, or Specialized accounts? (any two)
When competing against SAP, one of the key evaluation questions to ask a prospect is: "When you make a change to a business process, does your HR team own that or does it go through ___?"
What is IT?
In the M&E Messaging House, Pain #1 for both LE and ME is described as "Focus on profitability, operational efficiencies and ___." What technology theme completes this pain point?
What is AI?
For the CFO persona, the key Sana positioning emphasizes cutting spend on overlapping tools and achieving clear, measurable AI ROI. What consumption model underpins this with "predictable economics"?
What is a consumption model based on actions, storage, and meetings (Flex Credits)?
Workday positions its AI advantage around three core architectural principles. One is "Single Model," another is "Continuous Improvement." What is the third?
What is Native, Governed AI?
When a prospect says "Workday is too expensive for my midsize organization," what is the recommended counter-framing around total cost?
What is: compare the total cost of running 4-5 disconnected systems versus one unified platform?
All competitive positioning at Workday must follow this fundamental rule: it must be ______-based, never superiority-based.
What is "difference-based"?
For Tech companies with B2B revenue models (Enterprise Tech B2B), the revenue billing alignment is to Workday natively. But for B2C subscription models (streaming, consumer tech), revenue billing is aligned to which partner platform?
What is Zuora?
In the buying group matrix, "BTL" stands for Below The Line and typically covers which two seniority tiers?
What are Directors and Managers?
When a customer or prospect asks "Why not just use Copilot or ServiceNow for agent governance?", what is the key differentiation point about the type of data Workday governs versus ServiceNow?
What is: Workday governs agents on HR and Finance data (people and money), while ServiceNow governs agents on IT workflow data — different datasets require different governance?
The Workday GO Message House identifies personas, size, and target industries for GO buyers. For ME GO, what is the employee size sweet spot listed for target buyers?
What is 500–1,500 employees?
Dayforce's sweet spot is mid-market. When positioning Workday against Dayforce for a growing ME prospect, what is the recommended evaluation question that highlights Workday's platform breadth advantage?
What is "As your organization grows, do you see needing HR and Finance on the same platform?"
The Tech & Media FastStart materials highlight five key accounting automation use cases known as the "Tech 5." Name three of them.
What are Stock Compensation Accounting, Internally Capitalized Software, Commission Accounting & Deferral, Revenue Share/Royalties Accounting, and Opportunity-to-Cash Revenue/Metrics? (any three)
When talking to a CIO who describes "AI sprawl" with multiple disconnected tools across teams, which Sana package do you lead with, and what is its primary differentiator in one phrase?
What is Sana Enterprise — "one governed AI platform with centralized security and reusable workflows"?