Sequence Know-How
You have a front line SDR Manager, in which sequence would you put them into?
Manual Sales Leadership
15
This type of sequence should be used MOST often in your time as an SDR.
Manual
_____ is Outreach's bread and butter and is a series of touch points over a given period of time.
Sequence
The Paper Airplane is a symbol for _______.
Sequences
Automated sequences should be used sparingly....what is one appropriate use case for leveraging them in order to be introduced to someone?
Automated Referral Sequence
Sequence KPIs exist for a reason, and that reason is to work your book of business. Roughly what % of your BOB should you have active at any given time?
50%
What type of sequence would you use for a prospect who had previously evaluated Outreach? Meaning, they had taken an initial meeting and spoken with an AE in the past ~6 months?
Pick Up The Conversation
______ is short, reusable text blocks that can be used within an email. If you use them, they do NOT replace the entire content of your email.
Snippet
The Scissors signify _______.
Snippets
Name the 4 main categories of sequences
Automated
Manual
Call Heavy
Personalized
Where is the BEST place for you to check your Sequence KPIs every day? Is it in SFDC or Tableau or Outreach?
This type of sequence requires complete personalization, meaning it would take you longer to shoe horn your thoughts into a template than it would to just write something from scratch. If you find yourself wanting to erase a pre-filled template, what type of sequence should you pivot to?
Personalized
________ is a way to save time for repeatable talk tracks like "how do you compare to Salesloft," and when used, replace the entire body of your email.
Template
Clicking on the angry hamburger will bring you to _______.
Tasks
_______ is a cheat sheet where you can find all the specific sequences for your particular region/segment.
Playcards
Falling behind on these means you're slow-rolling your sequences, and creating a bottle neck in your outreach. You can see how many you have left both in your 360 view and your reports page and should always keep them below 50, although 0 is the best case scenario. What are these called?
Tasks
There is a type of sequence that relies heavily, if not entirely on picking up the phone. It's great for top prospects or those who have unsubscribed from emails. What is it called?
Either "call only" or "orum fuel line" is acceptable
_______ is often characterized by text within {{ }} and can be used to auto-fill an email by pulling from any custom field within Outreach.
Variable
One box stacked on top of another box brings you to _______.
Templates
Where would you go to check if you've actually been using the appropriate sequence strategy? There a few potential answers, any one of them will do.
More Reports, Insights, Tableau
Typically, how many days are between steps in most manual sequences?
~3 days
On average, how many attempts does it usually take to get in touch with a prospect?
~15
_______ is a way to organize sequences, templates and snippets. Admin users can control who sees what based on your team role. For example, if our content specialist wanted to create a ______ that helps New Markets SDRs find their sequences, they would put those sequences in a _________ called "SDR - New Markets."
Content Collection(s).
Accounts