Analyst Expectations / CS Hub / Confluence
Where can we find specific "how to" enforcement processes for specific platforms in the different modules?
When an enforced detection comes down, what Closed Reason should we use when closing out the detection?
Resolved
Give an example of something that should be Closed/Unrelated to Brand. You may pick any brand and any module you'd like.
Any valid answer
How many modules do we cover and which ones are they?
1. Domains & Websites
2. Social Media
3. Marketplaces
4. Mobile Apps
5. Paid Ads
(6 is acceptable answer if Tracer Graph is mentioned, or 6-7 if Domains & Websites are split)
What is the difference between enforcing on a Domain vs a Website?
Domain is only done when TM is present in domain name. Website is only for content.
What two main sections are in the Analyst Hub?
1. Analyst Toolbox
2. Channel Processes & Best Practices
What Stage comes after Enforcing Queue, assuming we enforce on the detection?
Enforcing
If a detection contains an IPR match, can it ever be closed as Irrelevant? If so, in what situation?
Yes and no. A detection containing an IPR match can never be closed as Irrelevant UNLESS the IPR is a match inside a word, excluding Domains.
Ex: Social media profile with the name "Joubert Smith". It *technically* contains the Uber trademark but it is way too far to be considered anything but Irrelevant.
Where is the Activity Log of a detection located?
Case File
Name 3 ccTLDs.
.pt
.cn
.de
What is our normal cadence for resubmissions?
7 days
Go into Tracer Protect portal, Social Media module (Academy Account 5).
For the detection: FACEBOOK_PAGES_381469475056982
What action took place on Jan 21, 2025 03:28 pm WET? Which user performed that action?
Sandro Freitas
Stage: New -> Enforcing Queue
Name the types of enforcements that we can find in the portal.
1. Email enforcement
2. Platform enforcement
3. Outside System enforcement
Name the options that can be found in the 3 dots dropdown ("Other options") in the portal.
1. Import (supported and unsupported platforms)
2. Export
3. Refresh
What is an MX Record?
An MX Record is a component of a domain that means a domain has an email associated with it.
(This does not mean phishing is happening, but is a strong indicator that it may be)
How often should we check Customer Review? How often should we check Enforcement View?
Why?
Customer Review - every day
Enforcement View - every day
Customer Review - important for us to be moving things actioned by the customer as soon as possible.
Enforcement View - important for us to check for any pushback, or resolved detections. This keeps the account clean and allows us to be on top of things.
Go into the Tracer Protect portal, Social Media module (Academy Account 5) and move this detection according to the requests below - TIKTOK_USER_6921328486901793798
Move the detection to Customer Review; fill out the reported on date with today's date; add the label "Trainee"; fill out the fields:
Business Problem - General Trademark Abuse
Infringement Location - Owner Name
Protection Type - Trademark
IPR - "TM - Word - Stanley - 46440026 - {} - US
DEMO
1. Where should we move a detection with Customer Direction = Enforce?
2. Where should we move a detection with Customer Direction = No Further Action?
1. Enforcing Queue
2. Closed/Customer Declined Enforcement
Go into the Tracer Protect portal, Social Media module and find Tiktok detections that are in the stage of New, whose name contain "stanley" but the owner does not contain "cup", that alerted between January 1st 2025 and January 15th 2025.
How many of them have a Closed Reason Recommendation?
DEMO - Academy Account 5
What is required for content to be present in an URL?
Nameservers/IP Address
Imagine you receive a pushback from someone threatening legal action to be taken against Tracer and/or our customer. What do you do?
Immediately escalate to the CSM.
Go into the Tracer Protect portal (Academy Account 5) and create a new view. The view should follow these requirements:
Name: Jeopardy View
Star View - No
Internal View - Yes
Filters - the view should show Facebook Group detections in the stage of New, in which the name contains "stanley" and the popularity is equal to or greater than 200.
Columns (in this order) - Recommendation; Closed Reason Recommendation; Image; Name; Owner; Description; Platform; Popularity; Alert Date.
The view should be organized from smallest to biggest in Popularity.
DEMO
What 5 fields are required to be populated for enforcement?
1. Business Problem
2. Infringement Location
3. Protection Type
4. IPR
5. Reported on Date
What is the difference between these filters?
1.
Name - contains - "minecraft pillow"
2.
Name - contains - "minecraft"; "pillow"
3.
Name - contains - "minecraft"
Name - contains - "pillow"
1. This filter will only find detections with the specific term "minecraft pillow" with the words in that specific order. Additionally, no single "minecraft" or "pillow" will be found.
2. This filter will find detections with either "minecraft" or "pillow". Detections that contain "minecraft" but do not contain "pillow" can be found and vice versa.
3. This filter will find detections with BOTH "minecraft" and "pillow", but not necessarily with the words in that specific order. Ex: it can find "pillow inspired by the minecraft game"
Who is the Registrar and the Hosting Provider for uber.com?
Registrar: MarkMonitor
Host: Cloudflare